LeapXpert

Product Marketing

• Own LeapXpert's product marketing strategy, narrative, and positioning across segments, verticals, and personas.
• Lead go-to-market planning and execution for product launches and strategic initiatives—from concept to market impact.
• Partner with Product on roadmap planning, bringing market and buyer intelligence that shapes decisions, not just follows them.
• Define, direct, and continuously improve a fleet of PMM AI agents across competitive monitoring, content creation, and sales asset generation—expanding autonomy while maintaining quality standards.
• Own the sales portal and all enablement assets: pitch decks, battlecards, solution briefs, ROI frameworks, demo scripts, and objection guides—often writing these yourself.
• Measure impact across all PMM initiatives and drive continuous improvement based on data and field feedback.
• Measure the impact of product marketing initiatives and drive continuous improvement.
• Define segmentation, personas, and ICP with enough precision that Sales can act on them immediately.
• Run sales training and messaging workshops to keep the field sharp and on-message.
• Build and execute the customer marketing strategy—lifecycle content, advocacy programs, expansion campaigns—to drive retention and upsell.
• Own partner marketing: onboarding and training partner sales teams, building partner-specific enablement materials, and supporting co-sell motions.
• Drive customer-facing content: case studies, whitepapers, website copy, webinars, and thought leadership—with a high bar for quality and clarity.
• Maintain a sharp competitive intelligence program with deep battlecards the whole GTM org can use.

Director of Product Marketing

Full-stack Engineer

• Design and build distributed, event-driven backend services
• Lead end-to-end development: from planning and coding to deployment and observability.
• Collaborate cross- functionally with product, design, and infrastructure teams.
• Participate in architecture reviews, technical decision-making, and system documentation.
• Help shape engineering culture by mentoring teammates and championing clean, maintainable code.
• Ensure high reliability and availability through robust testing, logging, and incident response practices.

Senior Software Engineer

Security Operations

• 24/7 Security Monitoring: Monitor SIEM tools, security logs, and alerts for potential threats and anomalies across networks, endpoints, and applications
• Incident Handling: Triage, investigate, and escalate security incidents following established playbooks and escalation paths
• Threat Analysis & Reporting: Analyze security events, identify patterns, and provide detailed incident documentation and reporting
• Collaboration: Coordinate with IT, network, and application teams to remediate security issues
• Continuous Improvement: Suggest and implement improvements to SOC processes, ticketing workflows, and monitoring strategies to enhance operational efficiency
• SOC Program Development: Contribute to the design and operationalization of SOC processes, playbooks, escalation paths, and documentation as part of building a mature SecOps function
• Detection Engineering Support: Assist in tuning SIEM and EDR rules, reducing false positives, and validating alert logic in coordination with the detection engineering function
• AI & Automation: Leverage AI-assisted tools and automation platforms to improve detection fidelity, reduce alert fatigue, and accelerate response times. Contribute to the evaluation and adoption of SOAR or workflow automation tooling as the program matures
• Shift Operations: Work a fixed late-start schedule (12:00–21:00 Sofia local time) as part of a structured follow-the-sun coverage model with existing team members.

SOC Analyst

Performance Marketing

• Own daily operations across all paid media channels, including: Paid Search (Google, Bing), Paid Social (LinkedIn, Meta, etc.), Display, Retargeting, and CTV
• Launch, manage, optimize, and scale campaigns with a strong focus on pipeline, revenue, and CAC efficiency
• Manage and optimize paid media landing pages
• Actively manage budgets, bids, targeting, creative testing, and performance optimization
• Serve as the primary point of contact for our campaign strategy agency and development agency
• Translate high-level strategy into actionable execution plans
• Ensure agencies are aligned on goals, timelines, testing roadmaps, and performance expectations
• Hold partners accountable to performance, efficiency, and optimization standards
• Own landing page performance in collaboration with our development agency
• Drive continuous CRO initiatives including: Messaging and positioning tests, Conversion flow improvements, A/B testing and performance analysis
• Build and maintain paid media and funnel performance reporting in HubSpot
• Report on performance tied to company outcomes, including: Pipeline and revenue impact, Cost per lead, opportunity, and customer ROI and efficiency metrics
• Deliver clear insights and recommendations to marketing and leadership teams
• Utilize AI to automate tasks to be as efficient as possible

Director of Product Marketing

Senior Software Engineer

SOC Analyst

Paid Media Manager