Director of Product Marketing

LeapXpert

Head of Product Marketing at LeapXpert managing strategy, positioning, and execution for enterprise customer products. Collaborating with Product and Sales teams while leading a dynamic marketing effort.

Posted 6/5/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $170,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Own LeapXpert's product marketing strategy, narrative, and positioning across segments, verticals, and personas.
Lead go-to-market planning and execution for product launches and strategic initiatives—from concept to market impact.
Partner with Product on roadmap planning, bringing market and buyer intelligence that shapes decisions, not just follows them.
Define, direct, and continuously improve a fleet of PMM AI agents across competitive monitoring, content creation, and sales asset generation—expanding autonomy while maintaining quality standards.
Own the sales portal and all enablement assets: pitch decks, battlecards, solution briefs, ROI frameworks, demo scripts, and objection guides—often writing these yourself.
Measure impact across all PMM initiatives and drive continuous improvement based on data and field feedback.
Measure the impact of product marketing initiatives and drive continuous improvement.
Define segmentation, personas, and ICP with enough precision that Sales can act on them immediately.
Run sales training and messaging workshops to keep the field sharp and on-message.
Build and execute the customer marketing strategy—lifecycle content, advocacy programs, expansion campaigns—to drive retention and upsell.
Own partner marketing: onboarding and training partner sales teams, building partner-specific enablement materials, and supporting co-sell motions.
Drive customer-facing content: case studies, whitepapers, website copy, webinars, and thought leadership—with a high bar for quality and clarity.
Maintain a sharp competitive intelligence program with deep battlecards the whole GTM org can use.

Requirements

What you’ll need

8+ years of product marketing experience in B2B SaaS or enterprise software, with at least 3 years in a senior individual contributor or leadership role.
Proven track record of owning end-to-end product marketing for complex, multi-stakeholder enterprise products—not just executing on someone else’s strategy.
Exceptional writing and storytelling skills: you can write a razor-sharp executive narrative, a detailed solution brief, and a punchy sales one-pager, and you know the difference.
Deep expertise in positioning, messaging, and go-to-market strategy, with the ability to translate complex technical capabilities into clear, buyer-centric value.
Strong understanding of enterprise sales cycles, buying committees, and the nuances of selling into regulated industries.
Hands-on experience creating sales enablement materials that actually get used and drive results.
Demonstrated ability to lead and inspire small teams, contractors, and cross-functional stakeholders without relying on headcount or authority.
Fluency in working with AI tools in a marketing context—whether for content creation, competitive research, workflow automation, or agent orchestration.
Strong competitive research and market analysis skills; you anticipate moves before they happen.
Highly self-directed: you set your own agenda, manage ambiguity well, and consistently deliver without needing to be told what to do next.
Comfortable working across time zones and at the pace of a fast-moving global company.

Benefits

Comp & perks

Innovative Culture
Impactful Work
Global Team
Growth Opportunities
Award-Winning Product

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategysales enablement materialscompetitive monitoringcontent creationdata analysiscustomer marketing strategypositioningmessagingstorytelling

Soft Skills

leadershipwritingcommunicationteam inspirationself-directionadaptabilitystrategic thinkingcollaborationproblem-solvingtime management