build and nurture strong relationships with senior customer executives to drive alignment on digital transformation initiatives and deliver ROI
lead the creation of strategic marketing transformation roadmaps
assess clients’ marketing technologies and content workflows to develop strategic roadmaps that automate and optimize marketing efforts
craft compelling, data-driven proposals that clearly articulate the value of marketing transformation initiatives to customers and partners
provide oversight to the engagement team to ensure the successful execution of marketing transformation initiatives
work closely with internal teams and external partners to ensure seamless delivery of solutions across multiple platforms
establish measurable KPIs for each transformation initiative and track progress to ensure goals are met
identify potential risks to program delivery and implement mitigation strategies
stay ahead of industry trends in digital transformation, MarTech, GenAI, and content supply chain solutions

Requirements

10+ years of experience in marketing leadership, with a proven track record of leading complex marketing transformation initiatives for big brands
Significant experience in strategic planning aligning clients’ work around shared outcomes and creating pathways to execution that deliver measurable results
Significant experience working with Adobe content supply chain solutions (Adobe Experience Cloud, Adobe Workfront, Adobe Experience Manager, GenAI, etc.) and integrating these with broader marketing technologies
Demonstrated success in managing cross-functional teams and consulting with C-suite executives to drive strategic initiatives
Strong background in developing business cases, proposals, and securing approval for large-scale projects
Experience working with both B2B and B2C customers in a consultative capacity
Strong strategic thinking and problem-solving capabilities, with the ability to design and implement marketing solutions that align with business goals
Expertise in marketing transformation and technology integration, particularly with Adobe products
Proven ability to manage multiple high-stakes projects, ensuring timely execution and delivery
Strong business acumen and understanding of KPIs, ROI, and performance metrics
Must reside in the U.S.

Benefits

bonus
comprehensive healthcare
PTO
more - https://www.leappoint.com/about/careers/

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing transformationstrategic planningbusiness case developmentproposal writingKPI establishmentrisk mitigationdata-driven decision makingcontent workflow optimizationproject managementtechnology integration

Soft Skills

relationship buildingleadershipstrategic thinkingproblem-solvingconsultative skillscross-functional team managementcommunicationexecutive consultingadaptabilitybusiness acumen