Leap

Senior Manager, Lifecycle Marketing – Operations

Leap

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $115,000 - $180,000 per year

Job Level

Senior

About the role

  • The Senior Manager, Lifecycle Marketing & Operations is responsible for building and operating Leap’s end-to-end lifecycle engine to convert marketing activity into pipeline and closed won deals.
  • This role owns the architecture, execution, and optimization of the journey from first touch through sales qualification and opportunity progression.
  • You will partner closely with RevOps, Sales, Data, and Engineering to build scalable systems and drive measurable growth outcomes.
  • Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation.
  • Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline.
  • Identify funnel friction points and implement targeted lifecycle interventions to improve conversion.
  • Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations.
  • Partner with RevOps and Data to ensure clean data flows, clear lifecycle stages, and scalable reporting.
  • Maintain best practices across deliverability, compliance, and contact governance.
  • Build and run a structured experimentation program across the lifecycle funnel.
  • Design and analyze A/B tests across segmentation, messaging, and nurture strategies.
  • Own lifecycle messaging across the funnel, including emails and automated journeys.

Requirements

  • 8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environments
  • Deep expertise in HubSpot, including building complex workflows and lifecycle architectures independently
  • Proven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion)
  • Strong experience with segmentation, automation, lead scoring, and behavioral trigger systems
  • Analytical rigor with experience designing and evaluating experimentation frameworks
  • Experience in healthtech, benefits, or other complex, sales-assisted environments (Preferred)
  • Experience building lifecycle functions from 0 → 1 and scaling them (Preferred)
  • Experience partnering closely with RevOps, Data, and Engineering teams (Preferred)
Benefits
  • Offers Equity 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMsegmentationautomationlead scoringA/B testingdata analysisexperimentation frameworkspipeline conversionrevenue outcomes
Soft Skills
analytical rigorcollaborationcommunicationproblem-solvingstrategic thinkingleadershiporganizational skillscreativityadaptabilityattention to detail