Planning and execution of end-to-end in-person and virtual events for LEAP
Conduct analysis and report on brand activation, spend, lead generation, retention and future opportunities
Create relationships with vendors and stakeholders in the promotional marketing and legal tech industries
Collaborate with the Client Success department to create product communications, testimonial videos and brand assets for website and social media, retention campaigns, seminars and events
Take the lead on planning and executing seasonal gifting and retention activities with the Client Success team
Set the bar within the marketing team to ensure a high standard of quality communications are implemented across omnichannel assets including copywriting, proofreading and style guide
Collaborate with the Sales department on activating events, event lead volume and datasets, event pre- and post-event promotion activities, post-campaign follow-up and lead assignment as needed
Coordinate the creation of event and client materials alongside the marketing team
Remain current and knowledgeable of LEAP products and services in order to create effective marketing narratives and materials
As the Events Manager for LEAP, you will coordinate all events including tradeshows, webinars and sales seminars with pre-launch and post-marketing logistics, staffing, and marketing materials
Partner with the People Operations (HR) team for internal LEAP/DivorceMate events and community initiatives including summer and holiday events and community/charity activities
Administrative duties as needed, including the maintenance of system and project management documents including Trello and SharePoint
Collaborate with team spirit and assist with general marketing activities as required
These responsibilities may be added to or adjusted at any time in accordance with operational requirements

Requirements

Minimum of 10 years in a similar position
High propensity to take action on conversations and tasks assigned
Ability to plan and implement simultaneous events with exceptional logistics planning skills
Confidence to take on projects and execute successful on-brand events without being micromanaged
Comfortable working with cross-functional teams in a hands-on role
Build and maintain effective relationships with advertising channels and vendors
Ability and willingness to lift 60lbs; set-up and tear down booth materials with associates; pack and ship materials independently; flexible work and travel schedule
Willingness to pick up and return rental vehicles
Ability to take initiative, solve problems and meet deadlines with little supervision
Clear and precise verbal and written communication skills
Excellent organizational and project management skills
A creative eye for merchandising an attractive and functional booth presence
Ability to manage a budget and produce quality materials with multiple vendors
Event planning and branded merchandise ordering
Copywriting skills and a creative eye for planning marketing materials
Intermediate proficiency with Microsoft products
Strong aptitude for utilizing emerging technologies including Salesforce and Marketing Cloud

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

event planninglogistics planningcopywritingbudget managementbranded merchandise orderingproject managementdata analysislead generationretention strategiesvendor management

Soft Skills

communication skillsorganizational skillsproblem-solvinginitiativerelationship buildingteam collaborationcreativityflexibilityindependenceattention to detail