Leah

Events

• Own the company’s event program across trade shows, conferences, partner events, webinars as well as self-run events
• Partner with marketing leadership to identify priority events and build annual and quarterly event plans aligned to pipeline targets
• Manage events end-to-end including registration, vendor coordination, shipping, booth logistics, staffing, and onsite execution
• Coordinate internal attendees including sales, executives, and partners. Provide pre-event preparation such as messaging alignment, talking points, and demo readiness
• Plan and execute onsite activations that drive engagement, meetings, and lead capture
• Negotiate and execute contracts with event organizers and vendors
• Collaborate with sales and demand generation teams to support meeting booking and follow-up campaigns
• Track and manage event budgets, timelines, and deliverables across multiple concurrent events
• Measure and report event performance, including influenced pipeline, meetings held, MQLs, and revenue impact
• Work with brand and creative teams to ensure booth design, collateral, and messaging align with company positioning
• Manage event inventory including booths, signage, and promotional items
• Support post-event processes including lead routing, follow-up campaigns, and performance reporting
• Travel as required, approximately 25 to 30 percent of the time

Event Marketing Manager