Director, Direct Response, Digital
League of Women Voters
full-time
Posted on:
Location Type: Remote
Location: District of Columbia • Washington • United States
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Salary
💰 $130,000 - $140,000 per year
Job Level
About the role
- The Director, Direct Response and Digital leads the League’s multi-channel direct marketing program to grow, steward, and retain a broad base of national supporters for LWVUS and LWVEF.
- This role oversees strategy, execution, and performance management for direct mail, digital fundraising, donor acquisition, sustainer programs, telemarketing, list rental/exchange, and donor acknowledgment operations.
- Develop, implement, and manage the annual direct response fundraising strategy and budget for LWVUS and LWVEF, ensuring alignment with organizational priorities and long-term revenue goals.
- Use data analytics, industry benchmarking, and best practices in nonprofit direct marketing to inform segmentation, creative development, donor journeys, and channel strategy.
- Oversee annual revenue and expense projections, conduct ongoing performance monitoring, and prepare regular reporting for the National Development Director, Finance Committee, and Board stakeholders.
- Manage all phases of direct mail, digital campaigns, telemarketing, sustainer acquisition/retention, and list rental/exchange activity.
- Ensure copy, design, and audience segmentation reflect the League’s messaging platform, values, and inclusive storytelling guidelines.
- Maintain a high level of data accuracy and synchronization across the League’s donor database, email/digital platforms, and caging/processing systems.
- Collaborate with Data and Finance teams to reconcile revenue, review invoices, and ensure accurate coding, batching, and reporting.
Requirements
- Minimum of seven years of progressively responsible experience managing high-volume, multichannel direct marketing programs in a nonprofit environment.
- Demonstrated success driving revenue growth, managing budgets, and optimizing ROI across direct response and digital channels.
- Deep understanding of direct marketing fundraising, including planning, creative development, segmentation, production, analytics, list strategy, and vendor management.
- Skilled in interpreting campaign data, donor trends, and performance metrics to inform strategy and decision making.
- Strong proficiency with Microsoft Office Suite (Word, Excel) and familiarity with fundraising databases and digital platforms such as Salesforce and Engaging Networks; understanding of system integrations and how databases support fundraising and donor pipelines.
- Knowledge of donor lifecycle and moves management, including how donors move from direct response to mid-level, major gift, and planned giving pathways.
- Ability to manage multiple projects with accuracy, attention to detail, and adherence to deadlines.
- Strong interpersonal and communication skills; ability to build effective relationships with internal teams, external partners, and vendors.
- Experience developing and managing program budgets.
- Commitment to the League’s mission and values, including advancing diversity, equity, inclusion, and belonging in fundraising practices and donor engagement.
Benefits
- Professional development and continuous learning related to fundraising, donor stewardship, and data systems.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
direct marketingfundraising strategydata analyticsbudget managementcampaign data interpretationdonor segmentationperformance metricsvendor managementdonor lifecyclemoves management
Soft Skills
interpersonal skillscommunication skillsproject managementattention to detailrelationship buildingstrategic decision makingcollaborationorganizational skillstime managementcommitment to diversity and inclusion