Lead Surge

Marketing

• Responsible for planning, negotiating, purchasing, and optimizing media space across various platforms
• Develop and maintain positive relationships with sales representatives across multiple media markets
• Negotiate rates that will generate cost-effective lead flow for the client
• Analyze response data to optimize current and future media schedules
• Build effective, well-rounded media plans that meet client lead flow needs
• Write thorough rationales that provide market insights to client
• Place orders and revisions with media, follow through to ensure that orders are processed
• Stay up to date with industry trends and emerging technologies.

Media Buyer

Operations

• Own the end-to-end ordering process for all slotted media
• Conduct rigorous quality checks on TV and radio creative
• Act as primary point of contact for external production house
• Partner with the copyediting team to review monthly client offers
• Nurture professional relationships by providing proactive updates

Media Buyer

Ad Operations Coordinator