Creative Lead, B2B Marketing
Instacart
Lead Creative Strategist – Google, YouTube
LDX Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts.
- Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
- Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks.
- Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
- Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
- Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
- Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns.
- Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights.
- Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output.
- Collaborate across teams to identify winning angles, hooks, and content types.
- Oversee multiple concurrent creative projects, from ideation through execution and performance review.
Requirements
- 5+ years in a creative strategy, performance creative, or advertising leadership role.
- Demonstrated success producing high-performing creative for paid media funnels.
- Experience optimising campaigns for Google & YouTube.
- Strong leadership and team management experience — able to push for excellence while maintaining momentum.
- Deep understanding of direct-response principles, storytelling, and human psychology.
- Exceptional communication skills and the confidence to challenge ideas or direction when needed.
- Comfortable operating in a fast-paced, results-driven environment.
Benefits
- Fully Remote Work: Enjoy the flexibility to work from anywhere.
- Impactful Voice: Be a key player in shaping media strategies and driving client success.
- Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
- Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
- Competitive Compensation: Earn competitive pay with performance-based bonuses.
- Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
- Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative strategyperformance creativeadvertising leadershipcampaign optimizationdirect-response principlesstorytellinghuman psychologydata analysiscreative brief writingproject management
Soft skills
leadershipteam managementcommunicationcollaborationmentoringcreativityproblem-solvingadaptabilitycritical thinkingresults-driven mindset