Creative Lead, B2B Marketing
Instacart
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 $167,000 - $185,000 per year
Job Level
Senior
About the role
- Inspire and lead creative work across all B2B touchpoints, cultivating a culture of collaboration and high performance.
- Identify new opportunities for impact and strategize an operating model to maximize success.
- Formulate and execute data-driven B2B creative strategies and overarching narratives that align with brand values and drive growth.
- Oversee the B2B briefing process to ensure alignment with campaign objectives and brand messaging.
- Lead and develop creative across various channels, including B2B sales materials, IRL event production, paid media and B2B in-app placements, video, display, audio, and more.
- Partner with analytics teams to define KPIs and assess creative impact.
- Work with Retailer & CPG-Comarketing, Product Marketing, and Growth Marketing teams to create cohesive B2B strategies and compelling consumer campaigns.
- Ensure brand integrity while adapting creative content for various channels and audiences.
- Develop a deep understanding of our B2B offerings to serve as a business thought partner in branding, naming, strategies, and go-to-markets.
Requirements
- Bachelor’s degree
- 10+ years of relevant experience
- 3+ years of creative leadership experience in B2B and B2C marketing, preferably with in-house and agency roles.
- Experience building out creative teams.
- Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content.
- Deep understanding of both online and offline marketing channels and their creative best practices.
- Analytical mindset with experience in data-informed creative strategy.
- Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment.
- Superior communication skills focused on empathy, transparency, and audience adaptability.
Benefits
- Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
- This role is eligible for a new hire equity grant as well as annual refresh grants.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingB2C marketingcreative strategydata-driven decision makingproject managementcreative team buildingcampaign objectivesKPI definitioncontent adaptationnarrative formulation
Soft skills
leadershipcollaborationcommunicationempathytransparencyaudience adaptabilitydynamic prioritizationinspirationresults-oriented mindsetstrategic thinking
Certifications
Bachelor’s degree