Creative Strategist
Dexerto
Lead Creative Strategist – Google, YouTube
LDX Digital
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Florida, New York, Texas, Washington • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Market Research & Trend Analysis: Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts.
- Competitive & Landscape Analysis: Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks.
- Creative Performance Analysis: Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
- Strategic Creative Direction: Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns.
- Writing & Developing Creative Briefs: Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights.
- Team Leadership & Quality Control: Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output.
- Performance & Iterations: Collaborate with the Head of Funnels to identify winning angles, hooks, and content types.
- Creative Project Management: Oversee multiple concurrent creative projects, from ideation through execution and performance review.
Requirements
- 5+ years in a creative strategy, performance creative, or advertising leadership role.
- Demonstrated success producing high-performing creative for paid media funnels.
- Experience optimising campaigns for Google & YouTube.
- Strong leadership and team management experience — able to push for excellence while maintaining momentum.
- Deep understanding of direct-response principles, storytelling, and human psychology.
- Exceptional communication skills and the confidence to challenge ideas or direction when needed.
- Comfortable operating in a fast-paced, results-driven environment.
Benefits
- Fully Remote Work: Enjoy the flexibility to work from anywhere.
- Impactful Voice: Be a key player in shaping media strategies and driving client success.
- Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
- Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
- Competitive Compensation: Earn competitive pay with performance-based bonuses.
- Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
- Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchtrend analysiscompetitive analysiscreative performance analysiscreative strategy developmentcreative brief writingcampaign optimizationdirect-response principlesstorytellinghuman psychology
Soft skills
leadershipteam managementcommunicationmentoringquality controlcollaborationcreativityproblem-solvingadaptabilityresults-driven mindset
