Product Growth Hacker - Exchange & Main App
Crypto.com
Tableau
Job Level
Lead
Tech Stack
Tableau
About the role
- Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning.
- Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy.
- Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies.
- Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching.
- Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes.
- Lead all aspects of content development across formats, including web, email, video, social, and print.
- Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels.
- Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content.
- Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences.
- Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions.
Requirements
- 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
- Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
- Deep expertise in writing, editing, and messaging across multiple formats and platforms
- Strong background in integrated marketing strategy and campaign planning
- Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
- Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial.
- Experience using Generative AI tools for content strategy and creation a must
- Ability to travel regularly to Austin, TX or San Diego, CA.
- A compelling storyteller with a benefits-focused, customer-first mindset
- A collaborative, cross-functional leader who builds strong partnerships and elevates team potential
- A data-driven strategist who values performance insights as much as creativity
- An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work
