Lavazza Group

Digital Associate – Brand Marketing

Lavazza Group

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $60,000 - $90,000 per year

About the role

  • Oversee Amazon upper and middle funnel strategy for Lavazza in USA, including display spend allocation, targeting, creative strategy, and integration with awareness tools.
  • Set benchmarks and analyze performance
  • Working closely with HQ department, contribute to the Digital media strategy (focus on upper/middle funnel) execution for Lavazza in USA.
  • Includes media strategy, agency briefing, campaign execution monitoring, tactical solution development, and ongoing optimization.
  • Support Lavazza media asset creation to support the media plans, including creative development, spec management, and flighting coordination with agencies.
  • Support eCommerce team in lower funnel asset needs
  • Collaborate with internal teams and external agencies to create engaging Digital content that aligns with brand guidelines.
  • Monitor and analyze digital campaign performance, providing insights and recommendations for optimization.
  • Maintain brand consistency across all digital channels, ensuring messaging and visuals reflect Lavazza’s identity.
  • Ensure alignment on brand content on Lavazzusa.com, working with eCommerce team on brand content updates and storytelling
  • Stay current with industry trends, competitive activity, and emerging digital marketing tools and platforms.
  • Responsible for understanding current coffee business and trends, brand performance, competitive landscape, and consumer insights to be able to support Lavazza Brand Manager in building a successful brand and annual marketing strategy.
  • Assist with ad hoc marketing projects and reporting as assigned.
  • Monitor campaign performance and assist in refining lead nurturing strategies.
  • Monitor digital performance across channels (web, email, paid media) and prepare regular reports for internal stakeholders.
  • Use insights to inform future content, targeting, and budget allocation.

Requirements

  • Bachelor’s degree from an accredited institution, ideally in Marketing, Digital Marketing, Business, Communications, or a related field preferred
  • 2-4 years digital marketing or related experience
  • Experience utilizing Amazon Ad Manager and Amazon Brand View Pro Media Analytics Software
  • Strong communication skills
  • Strong proficiency in Microsoft Suite
Benefits
  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Onsite Cafeteria and Gym (West Chester location)
  • Hybrid Work Schedule
  • Ability to be barista certified
  • Monthly Lunches provided by Lavazza
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign executionperformance analysiscreative developmentmedia strategytactical solution developmentlead nurturing strategiesbudget allocationeCommerce strategycontent optimization
Soft Skills
communication skillscollaborationanalytical thinkingcreativityorganizational skillsinsight generationbrand consistencyadaptabilityproblem-solvingproject management