Lavazza Group

Customer Development Manager – Natural & Distributor

Lavazza Group

full-time

Posted on:

Location Type: Hybrid

Location: United States

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About the role

  • Lead customer-level 4P management in collaboration with cross-functional teams including Lavazza and Broker partners – Sales, Marketing, RGM, Broker Partner.
  • Lead monthly category and assortment reviews to identify opportunities and gaps and course correction plans.
  • Deliver customer-specific category and brand insights, actions, and course correction plans.
  • Coordinate execution of critical promotional periods and ensure readiness.
  • Lead monthly internal Customer Business Reviews (CBR) to align on performance and priorities.
  • Support Sales Team and Brokers in customer meetings with strategic insights and materials.
  • Define and communicate customer planning calendars aligned with Joint Business Planning (JBP) processes.
  • Establish quarterly/bi-annual Customer Business Reviews to support strategic mid/long term planning.
  • Lead development of customer annual selling stories and support customer meetings as needed.
  • Partner with Activation Home associate to define and maintain the Customer Picture of Success (PICOS).
  • Align customer activation plans and budget to amplify National Marketing key focus periods and customer key focus periods to drive performance KPIs.
  • Evaluate program effectiveness and ROI to recommend optimization strategies for future activations.
  • Partner with Activation Home associate and agency to ensure flawless program execution.
  • Align with National Category Management on strategic principles and cascade relevant guidance to customer level.
  • Manage key stakeholders to ensure alignment and execution to achieve customer objectives and align internal leadership to customer-specific strategies, KPIs, and execution plans – Leadership, Marketing, Sales, RGM, Channel Strategy.
  • Contribute to Local/HQ Business Reviews to communicate customer updates, wins, and risks across the organization.
  • Collaborate with RGM, Sales, and Finance to establish sustainable customer P&Ls and co-pilot customer planning tools (TPM/Salesforce) in partnership with cross functional team.

Requirements

  • Four year degree from an accredited institution, preferably in Business
  • 5+ years working experience in CPG Trade Marketing, Category Management, Sales, Sales Planning or Marketing required
  • Experience supporting Retail/eTail channels and customers required
  • Intermediate/Advanced skills in MS Office (Excel, PPT) required
  • Experience with syndicated data tools for Retail, examples - Nielsen, IRI, Numerator, etc
  • Experience with syndicated data tools for eComm, examples - Amazon Retail Analytics, Market Share, Helium, etc
  • Must be able to effectively function in matrix organization and leverage influence and negotiation skills to drive effective cross functional collaboration
  • Strong written and verbal communication skills; comfortable presenting (virtually and in-person) to Executive Leadership and cross functional leadership and peers
  • Strong story telling capabilities to diagnosis complex business issues, visualize the data, identify the insights, and recommend clear action plans
  • Ability to work in an environment of tight deadlines, and to consistently challenge and be challenged on performance results.
  • Highly agile and thrives in a fast paced working environment with an entrepreneurial mindset
  • Strong collaboration and influence skills with the ability to work well cross functionally with all levels of the organization - peers to Executive Leadership
Benefits
  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Hybrid Work Schedule
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Trade MarketingCategory ManagementSales PlanningMarketingData AnalysisSyndicated Data ToolsMS OfficeExcelPowerPointCustomer Planning
Soft Skills
Influence SkillsNegotiation SkillsWritten CommunicationVerbal CommunicationStorytellingCollaborationAgilityEntrepreneurial MindsetPresentation SkillsCross-Functional Collaboration
Certifications
Bachelor's Degree in Business