Lavazza-België

Growth Marketing

• Develop deep business knowledge to formulate clear, strategic recommendations at brand, category, channel and customer levels from the perspective of medium- and long-term profitability
• Regular analysis and advisory support on Lavazza promotion strategy and activities for the sales teams, with the goal of increasing ROI
• Support and advise our portfolio team in developing a profitable and sustainable product portfolio and an associated innovation pipeline
• Systematically monitor competitor activities in pricing and promotions to derive relevant market insights
• Establish effective commercial terms structures in close collaboration with Sales and Finance teams, applying pay-for-performance principles
• Lead and further develop RGM tools and processes and implement them as standardized market and performance reports
• Ensure the implementation of commercial guidelines across all sales teams and track relevant financial KPIs and market outcomes

Revenue Growth Manager – Germany, Austria