Laurel

Creative Director

Laurel

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $185,000 - $240,000 per year

Job Level

Lead

About the role

  • Own and evolve the brand system
  • Define and refine Laurel’s visual identity, typography, layout systems, imagery direction, and brand voice in partnership with leadership.
  • Build durable AI-first systems that scale across web, product marketing, sales enablement, and content.
  • Empower creative and non-creatives to create and extend brand assets
  • Art direct major campaigns and launches, including web, video, social and press.
  • Personally design assets for web, blog, sales decks, launch materials, and social media when needed.
  • Be the guardian of the craft and maintain a high quality bar across all outputs.
  • Operate at an expert level in image prompting and generative visual workflows.
  • Develop repeatable, scalable AI pipelines for brand asset production that can be used by creative and non-creative partners
  • Systematize production where possible (template systems, prompt libraries, automation workflows).
  • Pioneer how AI reshapes brand storytelling and visual expression.
  • Maintain a strong “book” of trusted freelancers and creative partners (illustrators, motion designers, photographers, videographers, etc.)

Requirements

  • A portfolio showcasing world-class brand and visual design work that you personally executed.
  • Clear evidence of individual contribution *and *art direction of other creatives
  • Experience working inside a fast moving product startup - bonus points for B2B, SaaS or professional services
  • AI-first design fluency. Extensive experience with one or more image or video generation tools and/or AI based workflows
  • Track record of creating, evolving and evangelizing visual identity and/or brand systems.
  • Comfortable working in small, high-performance teams.
Benefits
  • Competitive salary, generous equity
  • Comprehensive medical/dental/vision coverage with covered premiums
  • 401(k)
  • Wellness/commuter/FSA stipends
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand system developmentvisual identity designtypographylayout systemsimage promptinggenerative visual workflowsAI pipelinestemplate systemsautomation workflowsart direction
Soft Skills
creativitycollaborationleadershipcommunicationadaptabilityteamworkproblem-solvingattention to detailproject managementevangelism