LaunchDarkly

SEO Marketing

• Lead the execution and evolution of LaunchDarkly’s SEO and GEO strategy, improving discoverability, traffic quality, and inbound pipeline across search engines and large language model platforms such as ChatGPT, Claude, Perplexity, and AI coding agents.
• Build and maintain a strategic roadmap for organic growth spanning content strategy, on-page optimization, site structure, link and citation building, and AI discovery.
• Lead content and optimization workflows end-to-end—from identifying opportunities and developing briefs through publication, measurement, and iteration—coordinating across agency partners, freelance writers, and internal teams.
• Partner with product marketing, content, web, and communications teams to translate business priorities into content programs that resonate with developers and technical decision-makers.
• Evaluate how LaunchDarkly appears in AI-generated search results and LLM-powered experiences, and develop strategies to improve our visibility, accuracy, and authority in those environments.
• Establish benchmarks for GEO and LLMO performance, and iterating as the space matures.
• Use analytics platforms including GA4, Google Search Console, Google Tag Manager, Mixpanel, and Salesforce to assess performance, surface opportunities, and advise on the right metrics to track.
• Monitor the competitive landscape, search algorithm changes, and emerging AI discovery trends to keep LaunchDarkly’s approach current and differentiated.
• Provide editorial direction and hands-on writing or editing support when needed to ensure content quality and alignment with SEO and GEO objectives.
• Drive cross-functional alignment on organic priorities, keeping stakeholders informed and programs moving forward with minimal direction.

Senior SEO, GEO Marketing Manager

Content Marketing Manager

• Own the end-to-end content strategy across formats
• Plan and deliver a cohesive, cross-channel content roadmap
• Write and develop content grounded in a deep understanding of key audiences
• Partner closely with subject matter experts to extract insights
• Create full-funnel content plans
• Leverage AI tools to mine insights
• Build and manage repeatable content workflows
• Measure and report on content performance across the funnel