LaunchDarkly

Field Marketing Manager

LaunchDarkly

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $92,000 - $149,000 per year

About the role

  • Develop and execute the West Coast field marketing plan aligned to pipeline and revenue targets.
  • Partner with regional sales leadership and SDR teams to prioritize target accounts and vertical opportunities.
  • Plan and execute field events, executive programs, roundtables, and industry activations that generate qualified pipeline.
  • Work with demand generation and digital marketing teams to amplify field campaigns
  • Act as the primary marketing partner for West Coast sales teams, ensuring strong alignment on pipeline goals.
  • Collaborate with technology and channel partners on joint marketing initiatives.
  • Equip sales teams with campaigns, messaging, and event opportunities that help advance deals.
  • Track and analyze marketing performance including pipeline generated, pipeline influenced, and program ROI.

Requirements

  • 5–8 years of experience in B2B field marketing, demand generation, or regional marketing
  • Experience supporting enterprise SaaS sales teams
  • Proven ability to drive pipeline through field programs and events
  • Strong cross-functional collaboration with sales, partnerships, and marketing teams
Benefits
  • Restricted Stock Units (RSUs)
  • Health insurance
  • Vision insurance
  • Dental insurance
  • Mental health benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B field marketingdemand generationpipeline managementevent planningmarketing performance analysisprogram ROI analysiscampaign development
Soft Skills
cross-functional collaborationcommunicationstrategic planningrelationship building