Marketing Operations Manager
LaunchDarkly
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $116,000 - $187,000 per year
About the role
- Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing.
- Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership.
- Lead management & funnel operations: Optimize scoring, routing, enrichment, and lifecycle status tracking.
- Design and scale cross-functional processes: Identify operational gaps and create scalable processes.
- Drive continuous improvement: Introduce structured testing approaches and recommend enhancements based on testing results and performance patterns.
- Ensure data governance, compliance, and system alignment: Support adherence to data governance standards and maintain clean and reliable data flows.
Requirements
- Typically requires 8+ years of experience, or equivalent depth of expertise in Marketing / campaign operations or related GTM operational roles.
- Extensive hands-on experience with marketing automation platforms, CRM systems, segmentation, and lead management workflows.
- Demonstrated ability to design scalable processes and lead cross-functional operational initiatives.
- Strong project management discipline with the ability to manage multiple priorities and aggressive timelines.
- Familiarity with analytics and reporting tools; able to translate data into actionable operational insights.
- Proficiency in tools such as Salesforce, Marketo, lead routing platforms, enrichment tools, and related MarTech systems.
- High attention to detail and commitment to operational rigor.
- Strong systems thinking and the ability to diagnose issues, understand upstream/downstream dependencies, and propose scalable solutions.
Benefits
- Restricted Stock Units (RSUs)
- Health insurance
- Vision insurance
- Dental insurance
- Mental health benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign operationslead managementdata governancemarketing automationsegmentationlead management workflowsproject managementanalyticsreportingscalable processes
Soft Skills
leadership communicationstrategic influenceattention to detailoperational rigorsystems thinkingdiagnosing issuesunderstanding dependenciescontinuous improvementcross-functional collaborationmanaging priorities