Launch Potato

Head of Business Development, Publisher

Launch Potato

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own and scale publisher margin growth by building strategic distribution partnerships with high-value audience owners that drive recurring, durable margin across Launch Potato’s marketplaces.
  • Drive $5M+ in annual publisher margin by acquiring, activating, and scaling high-impact distribution partners.
  • Sign and onboard 50+ net-new publishers in year one, converting a meaningful percentage into recurring monthly revenue contributors.
  • Maintain 3–5x qualified pipeline coverage against quarterly targets with clear stage definitions and forecasting accuracy.
  • Establish repeatable acquisition strategies across newsletters, content sites, mobile apps, media buyers, platforms, and emerging distribution channels.
  • Launch and scale new distribution initiatives (e.g., widget distribution) that expand monetization depth and diversify traffic exposure.
  • Structure integrated deals leveraging both O&O placements and network distribution to increase publisher yield and lifetime value.

Requirements

  • Proven success acquiring and scaling net-new partnerships that generate meaningful recurring revenue
  • Deep expertise in performance marketing monetization structures (CPM, CPC, CPA, CPL, rev share, hybrid models) with the commercial acumen to design pricing and frameworks that unlock scalable, high-margin growth
  • Experience developing executive-level relationships with audience owners and decision-makers while maintaining a disciplined pipeline across both enterprise, complex sales cycles and shorter-cycle transactional win
  • Exceptional communication skills with the ability to lead with data, craft compelling monetization narratives, and influence senior decision-makers.
  • 8+ years of experience in publisher development, affiliate/performance media, marketplace sales, or media partnerships with a track record of closing and scaling net-new supply relationships.
Benefits
  • Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
  • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
  • Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingmonetization structuresCPMCPCCPACPLrevenue sharehybrid modelspipeline managementsales forecasting
Soft Skills
communication skillsrelationship buildinginfluencingdata-driven decision makingnarrative craftingleadershipstrategic thinkingnegotiationproblem solvingadaptability