Launch Potato

Senior Manager, Video Copywriting

Launch Potato

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $135,000 per year

Job Level

Senior

About the role

  • Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
  • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting.
  • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
  • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments.

Requirements

  • 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic.
  • 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
  • Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
  • Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
  • High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube.
Benefits
  • Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
  • Profit-sharing bonus.
  • Competitive benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingperformance marketingdirect response principlesconsumer psychologycreative strategyanalytical mindsetcampaign data interpretationvideo script writingpaid mediaconversion-focused copywriting
Soft Skills
creative leadershipeditorial leadteam managementcommunicationstrategic positioningbrand voice developmentperformance optimizationcollaborationproblem-solvingadaptability