Launch Potato

Lead Video Copywriter

Launch Potato

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $135,000 per year

Job Level

Senior

About the role

  • Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
  • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting.
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
  • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
  • Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations.
  • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
  • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments.
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
  • Lead the development of compelling video scripts that drive performance and meet compliance standards.
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
  • Own the budget and resource allocation for writing support while maximizing ROI.
  • Build systems, workflows, and training resources to improve creative operations and knowledge sharing.

Requirements

  • 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
  • 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
  • Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
  • Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
  • High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube.
Benefits
  • Base salary is set according to market rates for the nearest major metro
  • Profit-sharing bonus
  • Competitive benefits
  • Diverse and inclusive team and culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingperformance marketingdirect response principlesconsumer psychologycreative strategyvideo script writingdata analysiscampaign optimizationhigh-performing adsconversion-focused copywriting
Soft Skills
creative leadershipanalytical mindsetcollaborationresource allocationquality controlstrategic positioningcommunicationproject managementteam managementproblem-solving