Launch Potato

Lead Machine Learning Engineer, Ad Performance

Launch Potato

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $165,000 - $215,000 per year

Job Level

Senior

Tech Stack

AWSCloudETLGoogle Cloud PlatformPythonPyTorchRaySparkSQLTensorflow

About the role

  • Build ML software and infrastructure that drives ad performance and user engagement at scale
  • Develop and scale advertising algorithms that optimize engagement and revenue
  • Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
  • Build scalable infrastructure to support real-time ad decisioning across millions of requests per day
  • Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
  • Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
  • Collaborate with global teams across product, data, and engineering to launch high-impact ad features
  • Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage

Requirements

  • 7+ years of software development and ML engineering, including 3+ years focused on advertising systems
  • Proven experience optimizing ad performance using both mature models and emerging ML technologies
  • Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
  • Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
  • Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
  • Strong analytical problem-solving skills with a proven track record of delivering measurable results
  • Excellent communication, teamwork, and project management skills