Manage and grow a defined geographic territory through strategic prospecting and account development
Generate new business through cold calling, site visits, referrals, and industry networking
Sell high-value capital equipment to commercial, industrial, or municipal clients
Conduct on-site product demonstrations, needs assessments, and facility walk-throughs
Develop customized proposals, quotes, and ROI justifications for customers
Navigate complex sales cycles involving multiple decision-makers (operations, finance, executive leadership)
Negotiate pricing, contract terms, and financing/leasing options
Maintain and manage a robust sales pipeline using CRM tools
Consistently meet or exceed monthly, quarterly, and annual revenue targets
Track market trends and competitor activity to strengthen positioning
Collaborate with engineering, service, and operations teams to ensure successful project execution
Provide post-sale follow-up to drive repeat business and long-term client relationships
Attend trade shows, industry events, and networking functions to expand market presence
Forecast territory revenue and provide regular performance reporting to leadership

Requirements

Completed Bachelor's degree
3+ years of Outside/Territory Sales experience (B2B)
Sales experience with Scientific Instrumentation/Equipment or selling equipment to Food/Beverage, Pharmaceutical or Chemical companies.
Proficiency in CRM software
Proficiency in an ERP system is a nice to have

Benefits

Health/Dental/Vision, L&D insurances
Paid vacation, sick leave, and holidays
401K + company match
Profit sharing
Career development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales pipeline managementcold callingneeds assessmentsproduct demonstrationsproposal developmentcontract negotiationrevenue forecastingmarket trend analysisB2B salesROI justification

Soft Skills

strategic prospectingaccount developmentcollaborationrelationship buildingcommunicationnegotiationproblem-solvingtime managementadaptabilityleadership

Certifications

Bachelor's degree