Later

Associate Director, Client Strategy

Later

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,000 - $160,000 per year

Job Level

Senior

About the role

  • Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
  • New Business Proposal Support: Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
  • Strategic Business Review Support: Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
  • Industry Best Practices: Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective
  • Industry Benchmarks: Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
  • Cross-Functional Collaboration: Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
  • Continuous Learning and Development: Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously.

Requirements

  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required.
  • Passion for the creator economy and connecting marketers and creators
  • Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands.
  • Excellent project management and cross-functional coordination skills.
  • Excellent customer-facing communication, presentation, and storytelling skills.
  • Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
  • Strategic and creative thinker with a customer-centric mindset and a results-oriented approach.
  • Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required.
  • Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required.
  • Proficiency in paid social advertising is a plus.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingsocial media marketingproject managementcustomer-facing communicationpresentation skillsstorytellingpaid social advertisingaffiliate marketing
Soft Skills
cross-functional coordinationstrategic thinkingcreative thinkingcustomer-centric mindsetresults-oriented approach