Senior Digital Marketing Consultant
Minor Hotels Europe and Americas
Job Level
JuniorMid-Level
About the role
- Develop and implement digital marketing strategies aligned with company goals
- Conduct market research and analyze data to identify growth opportunities
- Create and manage campaigns across social media, email, and search engines
- Create and optimize website content including landing and product pages for SEO and engagement
- Create and manage content marketing campaigns including blog posts and videos
- Develop and manage email marketing campaigns with segmentation, design, and automation
- Manage and optimize paid advertising campaigns including SEM and PPC
- Monitor and analyze website traffic and user behavior to optimize performance
- Collaborate with sales and product development to build integrated marketing campaigns
- Stay up-to-date with digital marketing trends and share insights with the team
Requirements
- Experience developing and implementing digital marketing strategies
- Skills in market research and data analysis
- Experience creating and managing campaigns across social media, email, and search engines
- SEO and website content optimization (landing pages, product pages)
- Content marketing skills (blog posts, videos, other content types)
- Email marketing experience including list segmentation, email design, and automation
- Paid advertising experience (SEM, PPC)
- Web analytics and user behavior analysis skills
- Ability to collaborate with sales and product development teams
- Keeps up-to-date with digital marketing trends and best practices
