Last Mile Solutions

Manager

• Conduct deep research into customer segments and geographies to identify needs, pain points, and trends
• Translate insights into actionable strategies, ensuring propositions align with market demands
• Monitor product competitiveness and market dynamics to position solutions effectively
• Define clear and compelling value propositions for target customer segments
• Translate the value proposition to product requirements and specifications, in close collaboration with Product Management
• Articulate how offerings address customer challenges, deliver value, and differentiate from competitors
• Collaborate with stakeholders to define pricing (strategies) and commercial positioning
• Partner with Product Marketing to create materials that communicate the value and benefits of propositions
• Coordinate operational and sales readiness of new propositions by ensuring teams are equipped with knowledge and tools
• Lead efforts for soft launches or pilot programs, gathering feedback to refine propositions
• Define and track key success metrics, such as adoption rates, customer satisfaction, and revenue impact
• Analyze proposition performance post-launch, identifying improvement opportunities
• Manage the lifecycle of propositions, from initial ideation to retirement

Proposition Manager