Lasko Products

Sales

• Lead Our Channel Transformation: Develop and execute a bold strategy to penetrate retail and non-traditional retail markets, uncover whitespace opportunities and expand distribution.
• Drive Growth Across Specialty Channels: Lead NAMs for commercial air movement(B-Air/B2B) and building products (Air King, along with rep groups for specialty accounts; set aggressive growth targets and oversee pricing and assortment.
• Build, Inspire and Lead a High-Performing Team: Hire, develop and coach a world-class team of NAMs and specialists; foster a culture of accountability, collaboration and results.
• Create a Unified, Best-in-Class Customer Experience: Collaborate to ensure cohesive messaging, merchandising and digital assets across specialty distributors and contractors.
• Set Strategic Direction: Develop a multi-year plan for specialty sales, identifying growth levers and emerging opportunities; maintain constant awareness of industry shifts and evolving customer expectations.
• Own the Specialty P&L: Balance top-line growth with disciplined profitability; manage pricing, promotions and inventory decisions to deliver sustainable results.
• Operational & Cross-Functional Leadership: Partner with Sales Strategy and Sales Operations team to ensure forecasts and event grids are accurate; collaborate with Supply Chain and Finance on inventory planning, pricing and logistics; coordinate with Product Development on innovation pipelines.
• Deepen Customer & Partner Relationships: Build senior relationships with specialty distributors, contractors and non-traditional retailers; develop the strategy and manage a team that represents Lasko at specialty trade shows and industry events.
• Develop New Channel Strategies: Ensure disciplined pipeline and account management; support NAMs in closing deals; move aged stock and expand distribution through representative groups.

Sales Director – Hardware and Professional Channel