Lasko Products

Ecommerce

• Lead Our Online Transformation
• Drive double-digit growth across Amazon (1P and 3P), emerging marketplaces (e.g., Wayfair), and retail.com channels (Walmart.com, Homedepot.com, Target.com).
• Build, inspire, and lead a world-class team of experts spanning eCommerce sales, marketing, analytics, and operations.
• Create a unified, best-in-class consumer experience across all online touchpoints.
• Develop and execute a bold 3–5-year vision for Lasko’s digital commerce ecosystem, identifying growth levers and emerging opportunities.
• Own the eCommerce P&L—balancing top-line growth with disciplined profitability.
• Partner with Supply Chain and Operations on inventory planning, pricing, fulfillment, and logistics to ensure cost-efficient execution.
• Collaborate with Product Development and Engineering to inform innovation pipelines and launch readiness.
• Work closely with Marketing to integrate digital advertising, content, and brand storytelling into the consumer journey.

VP of E-Commerce