Landmark Ventures

Events

• Prospecting & Outreach: Research and identify potential event sponsors, partners, and participants through online research, databases, and social media.
• Conduct outreach via email, LinkedIn, and phone to engage and qualify prospective attendees and clients.
• Build and maintain strong relationships with executives, partners, and stakeholders to promote event participation.
• Maintain accurate outreach records and status updates in CRM systems (e.g., Salesforce, Google Sheets, Excel, HubSpot, Apollo, etc.).
• Event & Marketing Support: Assist in sponsorship campaigns for Landmark’s VIP dinners, conferences, and innovation summits.
• Collaborate with the Marketing team to align outreach messaging, track campaign performance, and ensure data accuracy.
• Support event logistics such as invitation management, registration tracking, and attendee follow-ups.
• Help coordinate event-day operations, including virtual event management and real-time attendee engagement.
• Operations & Coordination: Support calendar scheduling, meeting coordination, and internal team organization.
• Prospect & Prepare outreach lists, reports, and post-event summaries.
• Send email campaigns to support the Event Sales team.
• Contribute to process improvements that streamline event recruitment and engagement workflows.

Event Sales Assistant

Operations

• Assist with email marketing initiatives for each event: list building & data scoping, campaign planning & management, creating a seamless audience journey
• Support marketing campaigns through editing, formatting, testing, and launching email blasts
• Track event data by recording email responses in company CRM and shared documents; ensure data integrity and maintain contacts/accounts in CRM
• Conduct market research on industry trends, attendee/client target accounts, and competitors; scope prospective attendees and clients via external databases
• Assist with event logistics, invitations, registrations, follow-up communications, and Event Day backend Zoom management and attendee tracking
• Support scheduling and maintaining calendars, booking meetings, conference rooms and web conferencing, prioritizing inquiries and troubleshooting conflicts
• Prepare meeting materials and reports; promptly follow up on outstanding meetings and proactively re-schedule as needed
• Provide administrative support including data entry, filing, document preparation, crosschecking and proofreading documents, and generating/distributing meeting notes
• Identify opportunities for process improvement within marketing and operations; support team with various software and tools; assist with special team projects

Marketing and Operations Assistant

Chief Marketing Officer

• Shape and execute a centralized marketing vision aligned with Landmark’s revenue priorities.
• Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes.
• Develop a budget and clear order of priorities for execution, including hiring talent and managing agencies/vendors across a global, matrixed environment.
• Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value.
• Influence practice leaders and partners; demonstrate excellent brief-to-board presence.
• Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices.
• Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline.
• Build pursuit toolkits, case decks, and sales plays; partner closely with SDR/BD for joint planning and enablement.
• Orchestrate 1:1 and 1:few ABM programs using intent data platforms (6sense, Demandbase, Bombora).
• Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC/LTV and experimentation results; analyze marketing KPIs and campaign performance.
• Oversee production of thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content.
• Develop and articulate a unified brand message and visual identity across all channels.
• Partner with the Events team to promote and amplify event capabilities; includes periodic travel to events.
• Oversee updates to website content, blog, and social media channels to ensure consistent brand expression.
• Elevate firm reputation through earned media and analyst engagement.
• Build joint GTM strategies and co-marketing campaigns with strategic partners, clients, and sponsors.
• Evaluate existing martech stack and identify areas for improvement or consolidation; identify and deploy AI-powered tools to increase scale.
• Run Salesforce, MAP (Marketo/HubSpot), attribution platforms, and analytics/BI systems in partnership with Marketing Ops.
• Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities.
• Select and manage vendors; drive process improvements across marketing operations and GTM.

Director of Marketing

• Build, refine, and manage high-quality invitation lists aligned to client ICPs, ensuring the right decision-makers attend each dinner
• Draft and adapt outreach messaging; run A/B tests and tailor communications for different industries and seniority levels
• Track RSVP and attendance performance, analyzing trends to optimize future campaigns
• Own campaign KPIs and ensure each event meets or exceeds agreed benchmarks for audience quality
• Design engagement strategies to capture the attention of Fortune 500 executives, startup founders, and industry leaders
• Act as primary campaign manager for select clients—participating in kickoff calls, translating goals into targeting strategies, and delivering reporting
• Share progress and insights with professionalism and clarity, offering recommendations to strengthen client ROI
• Maintain accurate trackers, revenue sheets, and event calendars
• Partner with creative, venue, and event production teams to align outreach with branding and logistics
• Collaborate closely with business development to ensure campaigns reflect client priorities and opportunities
• Contribute to process improvement and the refinement of playbooks for campaign excellence
• Assist in coordinating event logistics as needed to ensure seamless execution and bridge acquisition campaigns with on-the-ground delivery

Event Sales Assistant

Marketing and Operations Assistant

Director of Marketing

Manager, Attendee Acquisition and Campaign Operations