Landmark Ventures

Operations

• Build, refine, and manage high-quality invitation lists aligned to client ICPs, ensuring the right decision-makers attend each dinner
• Draft and adapt outreach messaging; run A/B tests and tailor communications for different industries and seniority levels
• Track RSVP and attendance performance, analyzing trends to optimize future campaigns
• Own campaign KPIs and ensure each event meets or exceeds agreed benchmarks for audience quality
• Design engagement strategies to capture the attention of Fortune 500 executives, startup founders, and industry leaders
• Act as primary campaign manager for select clients—participating in kickoff calls, translating goals into targeting strategies, and delivering reporting
• Share progress and insights with professionalism and clarity, offering recommendations to strengthen client ROI
• Maintain accurate trackers, revenue sheets, and event calendars
• Partner with creative, venue, and event production teams to align outreach with branding and logistics
• Collaborate closely with business development to ensure campaigns reflect client priorities and opportunities
• Contribute to process improvement and the refinement of playbooks for campaign excellence
• Assist in coordinating event logistics as needed to ensure seamless execution and bridge acquisition campaigns with on-the-ground delivery

Manager, Attendee Acquisition and Campaign Operations

Chief Marketing Officer

• Shape and execute a centralized marketing vision aligned with Landmark’s revenue priorities.
• Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes.
• Develop a budget and clear order of priorities for execution, including hiring talent and managing agencies/vendors across a global, matrixed environment.
• Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value.
• Influence practice leaders and partners; demonstrate excellent brief-to-board presence.
• Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices.
• Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline.
• Build pursuit toolkits, case decks, and sales plays; partner closely with SDR/BD for joint planning and enablement.
• Orchestrate 1:1 and 1:few ABM programs using intent data platforms (6sense, Demandbase, Bombora).
• Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC/LTV and experimentation results; analyze marketing KPIs and campaign performance.
• Oversee production of thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content.
• Develop and articulate a unified brand message and visual identity across all channels.
• Partner with the Events team to promote and amplify event capabilities; includes periodic travel to events.
• Oversee updates to website content, blog, and social media channels to ensure consistent brand expression.
• Elevate firm reputation through earned media and analyst engagement.
• Build joint GTM strategies and co-marketing campaigns with strategic partners, clients, and sponsors.
• Evaluate existing martech stack and identify areas for improvement or consolidation; identify and deploy AI-powered tools to increase scale.
• Run Salesforce, MAP (Marketo/HubSpot), attribution platforms, and analytics/BI systems in partnership with Marketing Ops.
• Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities.
• Select and manage vendors; drive process improvements across marketing operations and GTM.

Manager, Attendee Acquisition and Campaign Operations

Director of Marketing