Landing

SEO Marketing

• Own end-to-end SEO strategy from definition to execution.
• Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions.
• Lead technical SEO optimizations including site architecture improvements, Core Web Vitals, indexing and crawling troubleshooting etc.
• Oversee content SEO strategy, conduct content audits, implement optimizations and production workflows across branded and non-branded content.
• Optimize content across third-party platforms (OTAs, Google Business Profiles, reviews sites etc).
• Conduct AI audits and implement optimizations to increase visibility in generative AI.
• Stay ahead and mitigate risks from algorithm and search behavior changes.
• Partner with Engineering to ensure optimal web performance and to implement CRO and UX optimizations ensuring alignment to best practices.
• Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders.

Director of SEO