LAND TECHNOLOGIES LTD

Product Marketing

• Own positioning, messaging, and narrative for our platform and its product lines: LandInsight, LandAI, LandAction, and LandFund
• Lead go-to-market strategy for new feature launches and product updates, working closely with Product and Commercial
• Build and maintain sales enablement collateral (battlecards, pitch decks, objection handling guides, and competitive intelligence) so the sales team can win more confidently
• Define and articulate customer personas and ICP for the UK and US markets, keeping positioning sharp as the product evolves
• Own the case study and customer advocacy programme, identifying, developing, and publishing stories that prove value at every stage of the funnel
• Drive product adoption through targeted communications and lifecycle campaigns in partnership with the Growth team
• Monitor the competitive landscape and translate findings into actionable positioning decisions
• Be the internal voice of the customer, bringing market insight into product and commercial conversations

Product Marketing Manager