Product Marketing Manager

LAND TECHNOLOGIES LTD

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Own positioning, messaging, and narrative for our platform and its product lines: LandInsight, LandAI, LandAction, and LandFund
  • Lead go-to-market strategy for new feature launches and product updates, working closely with Product and Commercial
  • Build and maintain sales enablement collateral (battlecards, pitch decks, objection handling guides, and competitive intelligence) so the sales team can win more confidently
  • Define and articulate customer personas and ICP for the UK and US markets, keeping positioning sharp as the product evolves
  • Own the case study and customer advocacy programme, identifying, developing, and publishing stories that prove value at every stage of the funnel
  • Drive product adoption through targeted communications and lifecycle campaigns in partnership with the Growth team
  • Monitor the competitive landscape and translate findings into actionable positioning decisions
  • Be the internal voice of the customer, bringing market insight into product and commercial conversations

Requirements

  • 3–5 years of product marketing experience in B2B SaaS (PropTech, LegalTech, or data intelligence backgrounds particularly relevant)
  • Demonstrable experience owning end-to-end go-to-market for product launches, not just contributing to them
  • Strong sales enablement track record; you've built materials that sales teams actually use
  • Excellent written communicator — you can write for a technical expert and a non-technical buyer in the same week
  • Experience supporting or building PLG programmes, understanding how product usage data, lifecycle triggers, and self-serve motions connect to revenue
  • Comfortable working with qualitative and quantitative data to inform positioning decisions
  • Comfortable producing customer-facing communications including onboarding emails, in-app messaging, and help centre content
  • HubSpot experience is a plus. Familiarity with lifecycle workflows, email campaigns, and contact management will help you hit the ground running
  • Experience with in-app messaging or customer communication platforms (e.g. Intercom, Pendo, Appcues) is a plus — hands-on experience maintaining a knowledge base or self-serve resource particularly welcome
  • Familiarity with the UK planning or property development landscape is a plus, not a requirement
Benefits
  • Competitive Salary + Company Equity Scheme
  • Remote-First Flexible Working
  • Private Health and Dental Insurance (with the option to add dependants)
  • Pension Scheme (company contributions increasing with tenure)
  • Group life assurance of 4 x Salary
  • 27 days Paid Holiday (plus bank holidays)
  • £500 Growth Fund
  • £200 Remote Working Fund
  • Flexible Bank Holidays + Unlimited Unpaid Holidays
  • Company Away Days + Volunteer Charity Day
  • Reward and Recognition Programme
  • Anniversary Awards
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategysales enablementcustomer personasproduct adoptionlifecycle campaignsdata analysiscustomer communicationPLG programmescompetitive analysis
Soft Skills
written communicationcollaborationcustomer advocacystorytellingmarket insightstrategic thinkingadaptabilityproblem-solvingattention to detailcreativity