Lamark Media

Performance Marketing

• Design and oversee sophisticated, multi-platform strategies that guide users from discovery on Pinterest to conversion on Meta
• Directly manage and professionalize a team of Paid Social Specialists
• Standardize the agency’s "trafficking" workflow to ensure 100% accuracy and efficiency in campaign setup across all accounts
• Audit account setups and reporting structures to ensure the highest level of execution across the department
• Serve as the primary point of contact for key clients, translating technical metrics into business outcomes
• Oversee the creation of monthly and quarterly business reviews (QBRs)

Paid Social Manager

• Manage the end-to-end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest and be able to manage and optimize a high volume of campaigns
• Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters
• Serve as the team’s data lead, building and maintaining Excel-based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends
• Proactively optimize campaigns daily, making real-time adjustments to bids, budgets, and creative based on fluctuating performance signals
• Translate raw data into 'client-ready' insights, explaining the why behind the numbers during weekly and monthly calls

Lamark Media

Paid Social Manager

Senior Paid Social Specialist

Paid Social Team Manager