Lamark Media

Vice President

• Own the strategic direction of the programmatic practice by identifying new opportunities, leading structured testing initiatives, validating emerging tactics and technologies, and scaling proven approaches into repeatable best practices that improve client outcomes.
• Sharpen and scale the operating playbook for campaign builds, QA, and trafficking, raising quality and speed as volume grows.
• Lead, develop, and expand our team of programmatic buyers, owning hiring, training, career development, and day-to-day performance management as the practice scales.
• Serve as Lamark’s senior point of contact with key SSP and DSP partners: negotiating terms, unlocking new inventory and features, and staying ahead of platform roadmaps.
• Own reporting and measurement for the practice: build frameworks for attribution and optimization that hold up to scrutiny and turn performance data into narratives clients understand and trust.
• Partner with the sales team throughout the new business process: co-pitching, contributing to RFP responses, and acting as the programmatic subject matter expert in prospect conversations.

VP, Programmatic