Lamark Media

Performance Marketing

• Own end-to-end execution and optimization of Paid Search campaigns across Google Ads, Microsoft Ads, and relevant platforms
• Analyze performance data to diagnose issues, uncover opportunities, and translate findings into actionable recommendations
• Develop testing roadmaps, including audience, bidding, creative, and structural experiments, to drive continuous improvement
• Articulate how tactical actions connect to broader business and marketing goals, both internally and in client conversations
• Produce high-quality reports, insights, and performance narratives that clearly explain impact and next steps
• Serve as a thought partner to Paid Search Managers and Associate Directors in strategic planning conversations
• Identify workflow gaps, process improvements, or automation opportunities and contribute to solution development
• Provide informal mentorship to junior specialists, offering guidance on troubleshooting, analysis, and execution
• Collaborate with creative, analytics, and client services teams to ensure integrated, aligned campaign execution

Senior Paid Search Specialist – Agency

Project Manager

• Converts plans into tasks, timelines, and dependencies across channels.
• Breaks scope into work packages, estimates LOE
• Builds delivery plans and schedules; tracks slippage and recalculates baselines as needed.
• Ensures alignment from templates through quoting through production deliverable
• Translates briefs into clear requirements, tasks, and acceptance criteria.
• Provides proactive status, risk, and feasibility updates across workstreams.
• Supports executive alignment with data, feasibility, and clear status.
• Executes cross-channel QA (specs, tracking, accessibility, links)
• Acts as liaison between client manager and internal specialists
• Monitors burn, utilization, margin, and revenue health; reports variances and suggests reallocation when appropriate.
• Provides LOE, timelines, staffing plans; contributes to proposals/SOWs.
• Raises change needs and drafts change orders.
• Owns triage, routing, and scheduling to ensure completeness.
• Manages project handoffs and acceptance criteria while maintaining complete documentation and archives, including proofs, approvals, artifacts, version history, and audit trails.
• Updates Workfront; follow-up on overdue items; drives process improvement.
• Owns project setup, fields, workflows, and permissions in Workfront.
• Owns integrated templates and ongoing iterations to drive efficiency
• Operates workflows and enforces SLAs; ensures documentation hygiene.
• Manage multiple projects using the Adobe Workfront project management platform.
• Builds KPI tracking cadence; flags pacing issues and blockers.
• Supplies results, operational data, and timing for next steps.
• Schedules resources and manages capacity/conflicts across teams.
• Supplies capacity and burn forecasts; updates baselines.
• Detects early risks; proposes mitigations; maintains the RAID log.
• Executes acceptance criteria and QA checklists; enforces SLAs; documents breaches and root causes.
• Maps dependencies and maintains the critical path (creative, dev, media, analytics).
• Translates implications into sequencing and backlog management.

Integrated Project Manager – Marketing Agency

Account Executive

• Assist VP in coordinating client interactions, sessions, and preparing materials.
• Maintain regular communication with clients to ensure satisfaction and address inquiries.
• Collaborate with cross-functional teams to support the execution of client strategies.
• Contribute to the development of project plans and timelines.
• Author conference notes and distribute to clients and internal team post client and internal meetings.
• Monitor project progress and provide updates to leadership.
• Facilitate the preparation of client-facing work products.
• Drafting and organizing briefs and campaign documentation.
• Document and maintain projects and tasks in Project Management tool (Workfront).
• Support the coordination of internal and external meetings, ensuring timely follow-up.
• Assist in maintaining client files and documentation on company networks.
• Contribute to project billing and financial reconciliation activities.
• Assist in the preparation of proposals, concepts, and budgets for client approval.
• Provide general administrative support as needed.
• Collaborate with VP to ensure seamless project flow.
• Coordinate with internal departments to gather necessary information and resources.
• Assist in project-related communications, including team meetings and status reports.
• Support the onboarding of new clients and projects.

• Manage workflow and daily priorities for a pod of 2–4 team members.
• Review campaign builds, optimizations, and reports for quality and alignment.
• Translate strategic direction into tactical execution plans.
• Drive testing strategy, ensuring continuous learning and improvement.
• Collaborate with Associate Directors on resource needs and role growth.
• Support internal adoption of tools, automation, and processes.

Paid Search Manager

Ecommerce

• Strategically manage and optimize e-commerce PPC campaigns across Amazon, Google, Microsoft and other relevant paid search platforms.
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for ongoing optimization.
• Report on campaign performance and status updates to external and internal teams.
• Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives and initiatives.

Paid Search Specialist – Ecommerce

Graphics Designer

• We’re seeking a highly conceptual and technically skilled Senior Designer to join our growing creative team.
• You'll lead the development of campaign concepts, brand visuals, and performance assets across digital channels.
• Partner with copywriters and art directors to ideate big ideas and translate them into smart, scalable designs.
• Design assets across paid social, display, email, landing pages, and brand touchpoints with a performance-first mindset.
• Champion the evolution of our visual identity—ensuring consistency and quality across all executions.
• Leverage AI design tools to accelerate asset creation and ideation.
• Collaborate on AI-enhanced systems or templates for iterative creative testing and asset variations.
• Work cross-functionally with brand, growth, product, and content teams to deliver cohesive creative solutions.

Senior Designer – Brand and Performance Creative, Graphic Design, AI Focus

Growth Marketing

• Drive proactive outreach efforts: Develop and execute outreach strategies, including prospecting, cold outreach, and leveraging your professional network to secure meetings with potential clients.
• Identify and target new opportunities: Research and prioritize target accounts and industries aligned with Lamark’s competencies and growth objectives.
• Build trusted relationships: Engage and nurture key decision-makers to position Lamark as a long-term partner.
• Develop strategic pitches: Collaborate with internal teams to craft compelling, customized pitch presentations that resonate with target audiences.
• Manage pipeline performance: Maintain a robust and organized sales pipeline, optimizing outreach and reporting to meet growth targets.
• Lead management: Oversee and support the inbound lead pipeline, ensuring timely follow-up and a structured approach to conversion.
• RFP/RFI support: Lead or assist in the preparation of thoughtful, strategic responses to inbound Requests for Proposals (RFPs) and Requests for Information (RFIs).
• Seamless onboarding collaboration: Partner with Strategy, Media, Creative, and Client Services teams to ensure smooth transitions from pitch to client onboarding.
• Expand existing client opportunities: Collaborate with the Client Services team to identify opportunities for organic growth and increased revenue.
• Drive innovation: Stay attuned to market and digital trends, identifying new opportunities to deliver long-term value for Lamark and its partners.