VP, Programmatic

Lamark Media

VP of Programmatic Media leading Lamark’s programmatic practice, driving better results for clients through owned technology and partnerships. Focusing on team development while overseeing innovative ad campaigns.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in programmatic media, including team leadership, strategic direction, and technical implementation. Capable of building effective reporting frameworks and fostering client relationships through data-driven storytelling.

Highest-signal resume keywords

Programmatic Media LeadershipTeam Development and ManagementTechnical Implementation of Ad OpsData Storytelling and ReportingClient-Facing Sales Support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic MediaAd OperationsPixel ImplementationDeal TraffickingPerformance MeasurementAttribution FrameworksOptimization TechniquesEmerging Media TrendsAI TrendsRFP Responses

Soft Skills

Strategic ThinkingCommunicationTeam BuildingRelationship ManagementNegotiation

Tools & Technologies

DSPsSSPsAd Servers

Industry Keywords

Programmatic BuyingCampaign ManagementQuality AssurancePerformance DataClient Outcomes

About the role

Key responsibilities & impact

Own the strategic direction of the programmatic practice by identifying new opportunities, leading structured testing initiatives, validating emerging tactics and technologies, and scaling proven approaches into repeatable best practices that improve client outcomes.
Sharpen and scale the operating playbook for campaign builds, QA, and trafficking, raising quality and speed as volume grows.
Lead, develop, and expand our team of programmatic buyers, owning hiring, training, career development, and day-to-day performance management as the practice scales.
Serve as Lamark’s senior point of contact with key SSP and DSP partners: negotiating terms, unlocking new inventory and features, and staying ahead of platform roadmaps.
Own reporting and measurement for the practice: build frameworks for attribution and optimization that hold up to scrutiny and turn performance data into narratives clients understand and trust.
Partner with the sales team throughout the new business process: co-pitching, contributing to RFP responses, and acting as the programmatic subject matter expert in prospect conversations.

Requirements

What you’ll need

A programmatic leader with 10+ years in programmatic media, including 4+ years leading teams, who never stopped being a practitioner.
Deeply technical: able to implement pixels, set up and traffic deals, run ad ops, and troubleshoot delivery issues firsthand - with expertise that runs from strategy down to the metal.
Familiar with the key ad tech platforms across DSPs, SSPs, and ad servers, and a fast learner on any new platform.
A data storyteller who builds reporting that answers the client's real question and presents performance in a way that earns trust and grows relationships.
A proven team builder with a track record of leading, growing, and developing programmatic talent.
Experienced supporting sales and new business: RFP responses, client-facing pitches, and prospect conversations.
An exceptional strategic thinker and communicator, fluent in emerging media and AI trends.

Benefits

Comp & perks

Health, dental, and vision insurance
Paid time off and holidays
Opportunities for professional development and career growth
Company paid Basic Life and Accident Insurance Plans
Supplemental Policy Plans
Employee Assistance Program
Employee Discounts Program
Paid Parental Leave
Health Care Flexible Spending Account (FSA)
Dependent Care FSA
401k Company Match
Access to Virtual Health Services
Remote Working Flexibility