Lakera

Marketing Operations Manager – AI Security

Lakera

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Own and optimize our marketing automation and CRM ecosystem (Marketo / HubSpot, Salesforce)
  • Build and maintain lifecycle models, lead scoring, and routing logic across all marketing programs
  • Ensure clean, reliable data flow between systems (CRM, marketing automation, enrichment, webinar platforms, etc.)
  • Manage integrations across the marketing tech stack and introduce new tools where needed
  • Partner closely with Demand Gen to operationalize campaigns across paid media, events, webinars, and ABM programs
  • Translate campaign strategy into scalable workflows and automation
  • Own campaign setup, tagging, and tracking across all channels
  • Ensure leads are captured, enriched, routed, and followed up on correctly
  • Build and maintain reporting infrastructure to track:
  • campaign performance
  • pipeline contribution
  • funnel conversion
  • Implement attribution models that connect marketing activity to revenue
  • Develop dashboards for marketing, SDR, and leadership visibility
  • Identify gaps in funnel performance and recommend improvements
  • Design and continuously improve lead routing and handoff processes between marketing, SDRs, and sales
  • Monitor key funnel metrics (conversion rates, speed to lead, acceptance rates)
  • Reduce manual processes and eliminate friction across the funnel
  • Act as the connective layer between:
  • Marketing (Demand Gen, PMM, Content)
  • SDR / Sales teams
  • RevOps / Data teams
  • Support webinar, event, and campaign execution from an ops perspective
  • Help standardize how campaigns are launched and measured across the team
  • Identify repetitive workflows and automate them
  • Leverage AI tools and integrations to improve speed, accuracy, and scalability of marketing operations
  • Build lightweight internal tools, workflows, or reporting mechanisms where needed

Requirements

  • 5–8 years of experience in Marketing Operations, RevOps, or GTM Systems in a B2B SaaS environment
  • Hands-on experience with:
  • Marketo and/or HubSpot
  • Salesforce
  • campaign workflows, lifecycle stages, and lead routing
  • Strong understanding of funnel metrics and pipeline attribution
  • Experience supporting demand generation programs (paid media, events, webinars, ABM)
  • Familiarity with enrichment tools (e.g., ZoomInfo, Clearbit) and data hygiene best practices
  • Ability to operate independently in a fast-paced, evolving environment.
Benefits
  • Professional development opportunities
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationCRMlead scoringdata flow managementattribution modelscampaign performance trackingfunnel conversionreporting infrastructureworkflow automationdata hygiene
Soft Skills
independent operationproblem-solvingcollaborationcommunicationorganizational skillsanalytical thinkingattention to detailadaptabilitystrategic thinkingprocess improvement