Customer Marketing Manager – Oncology
Labcorp
full-time
Posted on:
Location Type: Office
Location: Bangalore • India
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About the role
- Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads
- Orchestrate delivery of campaign plans to ensure alignment with marketing plan
- Manage campaign and annual marketing plan calendar & timelines
- Lead tactic sequencing and prioritization, project management
- Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
- Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
- Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness
- Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery
- Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning
- Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns
- Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on-target delivery
- Apply journey-development strategies in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right person at the right time
- Enable delivery of the brand experience, voice, and visuals across all marketing channels
Requirements
- 10+ years Marketing experience mandatory within healthcare / pharma industry
- Experience in biopharmaceutical segment is desired
- Bachelor’s degree in science
- Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
- Knowledge of account-based marketing (ABM)
- Deep expertise in channel strategy and channel optimization
- Robust understanding of the target audience and the customer journey to enable strategic campaign design
- Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM) databases are a must
- Strong understanding of the digital marketing technology landscape, Artificial Intelligence platforms and best practices desirable
- Strong communication, copywriting and editing skills needed
- Highly organized with strong project management and data analysis skills
- Effective communicator
- Open to working across time zones
Benefits
- Labcorp is an Equal Opportunity Employer
- Inclusion and belonging in the workforce
- Harassment or discrimination of any kind is not tolerated
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign planningcampaign optimizationproject managementcontent strategyaudience marketingdata analysisaccount-based marketingmarketing automationdigital marketingcustomer journey
Soft Skills
communicationcopywritingeditingorganizational skillsproject managementcollaborationleadershipstrategic thinkingtime managementadaptability