Labcorp

Senior Manager, National Field Activation

Labcorp

full-time

Posted on:

Location Type: Hybrid

Location: Burlington • North Carolina • United States

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Job Level

Senior

About the role

  • Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.
  • Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.
  • Support communication strategies that align with Labcorp’s vision and priorities for the Diagnostics commercial audience.
  • Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.
  • Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.
  • Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Communications or Business-related
  • 8+ years of marketing or sales enablement experience, preferably in healthcare, diagnostics, or complex B2B environments
  • 1–2 years of experience navigating healthcare industry dynamics
  • Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth
  • Demonstrated success implementing programs that enhance field performance and operational efficiency
  • Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels
  • High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)
  • Familiarity with marketing automation tools and CRM systems (ie. Salesforce)
  • Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints
  • Excellent written and verbal communication skills, including advanced copywriting and editing proficiency
  • Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset.
Benefits
  • Medical
  • Dental
  • Vision
  • Life
  • STD/LTD
  • 401(k)
  • Paid Time Off (PTO) or Flexible Time Off (FTO)
  • Tuition Reimbursement
  • Employee Stock Purchase Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketing planssales activation programsmarket researchcampaign performance metricslead generationproduct introduction approachesoperational efficiencycross-functional collaboration
Soft Skills
collaborationstakeholder managementinfluenceorganizational skillsproject managementwritten communicationverbal communicationcopywritingeditingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business