Lab065 Digital Solutions

Marketing

• Develop and execute marketing strategies for the B2B segment, focusing on lead generation and qualification.
• Plan and implement inbound marketing campaigns using blogs, email, and social media to attract and nurture leads.
• Create and optimize paid media campaigns (Google Ads, LinkedIn Ads, etc.), prioritizing ROI and measurable results.
• Produce high-value assets and relevant materials such as whitepapers, e-books, case studies, and sales presentations.
• Develop content and initiatives to strengthen customer relationships (relationship marketing).
• Conduct market analysis and audience segmentation to understand the sector's specific needs.
• Coordinate Account-Based Marketing (ABM) strategies for high-value prospects.
• Implement and monitor metrics to measure campaigns and recommend continuous optimizations.
• Manage marketing automation and CRM tools to integrate marketing and sales strategies.
• Organize and promote events, webinars, and corporate trade shows to reinforce branding and drive new business.

Mid-level/Senior Marketing Analyst