Lab065 Digital Solutions

Mid-level/Senior Marketing Analyst

Lab065 Digital Solutions

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Develop and execute marketing strategies for the B2B segment, focusing on lead generation and qualification.
  • Plan and implement inbound marketing campaigns using blogs, email, and social media to attract and nurture leads.
  • Create and optimize paid media campaigns (Google Ads, LinkedIn Ads, etc.), prioritizing ROI and measurable results.
  • Produce high-value assets and relevant materials such as whitepapers, e-books, case studies, and sales presentations.
  • Develop content and initiatives to strengthen customer relationships (relationship marketing).
  • Conduct market analysis and audience segmentation to understand the sector's specific needs.
  • Coordinate Account-Based Marketing (ABM) strategies for high-value prospects.
  • Implement and monitor metrics to measure campaigns and recommend continuous optimizations.
  • Manage marketing automation and CRM tools to integrate marketing and sales strategies.
  • Organize and promote events, webinars, and corporate trade shows to reinforce branding and drive new business.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Proven experience in B2B marketing with a track record of success in lead generation and conversion strategies.
  • Advanced knowledge of inbound marketing, content marketing, and marketing automation.
  • Familiarity with tools such as HubSpot, RD Station, Salesforce, or Pipedrive.
  • Experience with paid media campaigns targeting corporate audiences (Google Ads, LinkedIn Ads).
  • Strong data analysis skills to interpret KPIs such as CAC, ROI, and conversion rate.
  • Excellent verbal and written communication skills, with the ability to produce strategic content.
  • Proactive and well-organized, able to manage multiple campaigns and deadlines.
Benefits
  • Remote work 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglead generationinbound marketingcontent marketingmarketing automationpaid media campaignsdata analysisKPI interpretationcustomer relationship managementaudience segmentation
Soft Skills
verbal communicationwritten communicationproactiveorganizational skillstime management
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationBachelor's degree in Communications