La Mutuelle Familiale

Marketing

• Formalize briefs for marketing campaigns and commercial actions, ensuring compliance with the action plan, deadlines and budget
• Participate in the promotion and activation of complementary services offered to members (teleconsultation, assistance, etc.), contributing to the development and rollout of a dedicated communication plan
• Contribute to the creation and updating of sales support materials and tools for the commercial network
• Write content for marketing campaigns, mailings and e-mailings
• Take part in the execution and monitoring of actions in the commercial action plan (referral programs, events and trade shows, promotional activities, street marketing…)
• Manage external suppliers (printers, promotional items, service providers...)
• Assist in collecting and analyzing performance indicators for marketing actions (ROI, dashboards, activity tracking)
• Produce layouts for contractual documents used in subscription funnels

Operational Marketing Officer