Growth Marketing Analyst, Senior
La Moda
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
About the role
- Responsible for the tactical management of digital campaigns and communications, ensuring the correct positioning of each brand, execution of the commercial calendar, and integration across paid media, CRM, social, and e-commerce.
- This role connects growth strategy with marketing execution, ensuring consistency, cadence, and impact in activations.
- Plan and manage the commercial activation calendar for each brand
- Monitor campaign and channel performance
- Integrate paid media, CRM, SEO, and social strategies
- Ensure alignment between communication, positioning, and strategy for each brand
- Contribute to the planning of campaigns for the loyalty program and omnichannel initiatives
- Translate data insights into adjustments to communication and activations
- Ensure correct execution of campaigns on the e-commerce platform
Requirements
- Senior-level experience in digital marketing or e-commerce
- Experience managing campaigns and a commercial calendar
- Knowledge of performance indicators (KPIs)
- Strong organizational skills and experience managing multiple brands
- Effective communication with internal teams
- Strategic mindset with strong execution capability
- Organized, process-oriented, and attention to detail
- Sensitivity to brand and communication
- Ability to coordinate and collaborate across multiple departments
Benefits
- Dental plan (after probation)
- Health insurance (after probation)
- Free transportation
- On-site cafeteria
- Performance bonus (PPR)
- Employee discounts on brands
- Childcare assistance
- Tuition assistance
- Employee referral program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinge-commercecampaign managementcommercial calendar managementperformance indicatorsSEOCRMdata analysisomnichannel marketingbrand positioning
Soft skills
organizational skillseffective communicationstrategic mindsetexecution capabilityattention to detailprocess-orientedcollaborationsensitivity to brandmulti-brand managementtactical management