La Fosse Associates

Senior Sales Development Representative – Lead SDR

La Fosse Associates

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • **What you will be doing **
  • - Targeting, research, and strategy
  • - Owning and consistently applying the Ideal Client Profile (ICP) across outreach and qualification
  • - Conducting deep research into target organisations, stakeholders, and market challenges
  • - Using industry insight, client news, and wider world events to identify timely, relevant reasons to engage
  • - Supporting the refinement of targeting strategy and outreach planning across the team
  • **Lead generation and outreach **
  • - Personally generating opportunities through targeted outbound activity across LinkedIn, email, and phone
  • - Converting inbound and marketing generated leads into high quality, qualified conversations
  • - Applying and helping refine agreed lead methodologies, including PACT (pain, authority, change, talent)
  • - Coaching others on how to balance quality conversations with activity expectations
  • **Client engagement and qualification **
  • - Leading confident, consultative conversations with senior stakeholders
  • - Effectively qualifying opportunities before meetings are booked
  • - Ensuring handovers to consultants and delivery teams are detailed, structured, and commercially sound
  • - Acting as a point of escalation or support for more complex or ambiguous opportunities
  • **Marketing, events, and collaboration **
  • - Attending industry and La Fosse events to build relationships and convert conversations into pipeline
  • - Partnering closely with marketing on campaigns, content, and follow up strategy
  • - Sharing market insight and client feedback to continuously improve messaging and positioning
  • **Performance, process, and best practice **
  • - Taking ownership of personal performance while contributing to team wide improvement
  • - Reviewing activity, conversion rates, and outcomes to identify opportunities to optimise approach
  • - Helping define and fine tune SDR processes, playbooks, and ways of working
  • - Sharing knowledge, techniques, and insight with the wider team through informal coaching and support
  • **What good looks like **
  • - Consistently high quality conversations with the right stakeholders
  • - Strong conversion from conversation to qualified meeting and pipeline
  • - Clear, confident ownership of ICP, messaging, and qualification standards
  • - Positive influence on how the SDR function operates and develops
  • - Trusted internal partner to consultants, marketing, and leadership

Requirements

  • **What we are looking for **
  • - Proven experience in an SDR, BDR, or sales development role
  • - Confidence operating at a senior stakeholder level
  • - Strong commercial awareness and qualification skills
  • - Experience refining or improving sales development processes or approaches
  • - Comfortable influencing without formal line management responsibility
  • - Organised, resilient, and proactive with a continuous improvement mindset
  • **Nice to have **
  • - Experience in B2B recruitment, consultancy, or professional services environments
  • - Experience mentoring or supporting more junior SDRs
  • - Strong working knowledge of LinkedIn Sales Navigator and Bullhorn *
Benefits
  • **Benefits:**
  • 💸 Industry-Leading Commission Structure: Earn from day one with our competitive commission scheme.
  • 🌴 Annual Leave: Enjoy up to 30 days of annual leave, plus bank holidays, your birthday off, and a Christmas closure period.
  • 🏙️ Hybrid Working Model: We work 3/4 days a week from our London office, with 2 weeks per year to work from anywhere, whether that’s by the beach, in the countryside, or closer to family.
  • 🎿 Annual Company Ski Trip: Hit the slopes with the team, our all-company ski trip is open to everyone.
  • 💆 Wellness Perks: We subsidise your gym membership to help you stay active and energised, and offer weekly in-office massages for a midweek recharge.
  • 🧠 Mental Health Support: Access to professional support and resources to help you prioritise your wellbeing.
  • 👶 Enhanced Maternity Pay: We provide enhanced maternity packages to support you through life’s important milestones.
  • 🎉 Incentives & Socials: Regular team socials, performance incentives, and rewards to celebrate your success.
  • 🦷 Private Health & Dental Discounts: Take advantage of discounted private healthcare and dental plans, because your health matters.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationoutreach strategyqualifying opportunitiessales development processescoachingconsultative conversationsconversion ratestargeted outbound activitymarket researchclient engagement
Soft Skills
confidencecommercial awarenessinfluencingorganisedresilientproactivecontinuous improvement mindsetstrong communicationteam collaborationrelationship building