Linkbuilding, Offpage SEO Manager

Löwenstark Online-Marketing GmbH

full-time

Posted on: 1/14/2026

Location Type: Remote

Location: Germany

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About the role

You research a wide range of topics and, ideally, write press releases, editorial content and other PR formats yourself in a clear, engaging and audience-appropriate style.
You proactively approach journalists, editorial teams and media professionals to strategically and sustainably place our clients in relevant media.
You create well-founded link plans, continuously research new potential link sources and evaluate them in terms of quality, relevance and sustainability.
You develop cross-channel campaign and content concepts that consider both SEO and GEO objectives as well as PR and brand aspects of our clients.
You conduct backlink analyses and audits: you analyze existing link profiles, identify opportunities, detect toxic or unnatural links and derive concrete recommendations for action.
You analyze competitor backlink profiles (link sources, content formats, placement logic) and translate the findings into realistic and scalable link-building measures.
You produce meaningful reports, analyze results and confidently present your findings to colleagues and clients.

You have a university degree or comparable vocational training with a focus on communication, marketing, business or a related field.
You have already gained initial practical experience in PR, link marketing or related areas.
You are strong in communication and present yourself confidently and professionally to clients, partners and media representatives.
You have a strong interest in current topics and developments such as GEO and a genuine enthusiasm for press work and digital communication.
You work proactively and independently, are not afraid of direct outreach and are characterized by a structured, analytical and solution-oriented way of working.
You enjoy creative work, have strong media literacy and keep track of multiple projects at once.
You are a team player, open to feedback and enjoy professional exchange with your colleagues.
You have very good German and confident English skills, both written and spoken.

Benefits

High flexibility: flexible working hours and location (anywhere in Germany) plus 30 days of annual leave.
Annual employee review meetings for your professional and personal development.
Monthly credit for tax-free benefits with a choice of vendors (e.g. Rossmann, H&M, REWE and more).
Regular digital and in-person meetups and a great team spirit.
Work in a broadly positioned digital agency with long-term prospects.
Open and constructive interaction within an appreciative company culture.
From soft drinks and chocolate to a fruit basket — our offices leave nothing to be desired!

Tip: use these terms in your resume and cover letter to boost ATS matches.

press releaseseditorial contentlink marketingbacklink analysisSEOGEOlink-buildingreportingcontent conceptsmedia outreach

communicationpresentationproactiveindependentanalyticalsolution-orientedcreativemedia literacyteam playeropen to feedback

university degreevocational training