Löwenanteil GmbH

Head of Marketing

Löwenanteil GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Oldenburg • Germany

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

Tech Stack

Go

About the role

  • Develop and implement a holistic marketing and growth strategy (brand & performance)
  • Translate company objectives into clear marketing goals, KPIs, and roadmaps
  • Act as a sparring partner for the executive team on growth, budget, and go-to-market decisions
  • Responsible for marketing budget, forecasting, and ROI management
  • Functional and disciplinary leadership of the marketing team (currently 13 employees)
  • Establish clear structures, processes, and responsibilities
  • Develop team leads and foster ownership & performance
  • Responsible for D2C e-commerce growth (conversion, AOV, retention)
  • Manage and optimize all relevant paid channels (Meta, Google, TikTok, etc.)
  • Performance analysis, testing setups, attribution, and data-driven decision making
  • Close collaboration with Product & Operations to optimize the customer journey
  • Strategic development of brand identity and brand experience
  • Manage the content strategy across all touchpoints (social, website, campaigns, CRM)
  • Responsible for influencer & creator strategy (awareness, trust, conversion)
  • Ensure a consistent brand presence online and offline
  • Plan and execute product launches, campaigns, and promotions
  • Develop scalable marketing playbooks for growth markets
  • Market and competitive analysis in the food & FMCG sector

Requirements

  • Several years of experience in a marketing leadership role
  • Proven success in a start-up or scale-up environment
  • Strong background in food, FMCG, D2C, or consumer brands
  • Deep understanding of performance marketing & brand building
  • Experience building and leading larger, multidisciplinary teams
  • Entrepreneurial mindset with a strong hands-on approach
  • Several years of close collaboration with founders
  • Excellent analytical skills & KPI-driven working style
  • Excellent communication and leadership skills
Benefits
  • Genuine flexibility: Work remotely or from our modern co-working space in Oldenburg — whichever fits your day best.
  • Room to shape the role: Take responsibility and actively influence the next chapters of Löwenanteil’s success story.
  • Challenging tasks: Enjoy varied projects with high quality standards and plenty of room for professional development.
  • Genuine team culture: A respectful working environment, flat hierarchies, and the freedom to make decisions quickly.
  • Security & fairness: A permanent employment contract with performance-based compensation.
  • Your personal perk: A monthly benefit budget of €50 that you can flexibly use for what matters to you.
  • Team spirit in practice: Regular team events are a core part of our culture and strengthen our cohesion.
  • Delicious food: Benefit from an attractive employee discount across our entire product range — healthy meals included!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyKPI developmentbudget managementperformance marketingdata-driven decision makingcontent strategyinfluencer strategycampaign managemente-commerce growthmarket analysis
Soft Skills
leadershipcommunicationanalytical skillsentrepreneurial mindsetcollaborationteam developmentownershipperformance managementstrategic thinkinghands-on approach