Löwenanteil GmbH

Influencer Marketing

• Support in managing barter deals and affiliate partnerships
• Research and identify suitable influencers
• Reach out to influencers and negotiate terms
• Build and maintain relationships with influencers
• Review content for compliance with brand guidelines
• Monitor market and trend developments in influencer marketing

Working Student Influencer Marketing (m/f/d)

Performance Marketing

• Strategy & scaling: You design, manage, and scale our performance campaigns on Meta, Google (Search, Performance Max/PMax, Shopping), and ideally TikTok, with a clear focus on new customer acquisition and profitability.
• AI-supported optimization: You are at the forefront and use AI tools (e.g., ChatGPT, Midjourney, Jasper) smartly — from automated ad-copy creation and predictive analyses to rapid evaluation of creative tests.
• Systematic testing: You develop a rigorous A/B testing roadmap for creatives, audiences, landing pages, and offers to continuously identify new growth drivers.
• Data-driven creativity: In close collaboration with our Creative Team, you translate performance data into clear briefings and testable hypotheses for new, successful ad concepts.
• Performance control: You build meaningful dashboards (Looker Studio, GA4), monitor all relevant KPIs, manage the budget, and produce accurate forecasts.
• Market intelligence: You keep an eye on the market, competitors, and new trends in the D2C and food sector and proactively derive actionable recommendations.

Performance Marketing Manager, Full-time (m/f/d)

Operations

• Shape the operational core and product world of Löwenanteil.
• You are responsible for coordinating purchasing, production and logistics, and for driving the strategic development of our product portfolio as well as Customer Success.
• You lead a team of currently 6 employees with clarity, empathy and assertiveness.
• You pursue close collaboration with our Managing Director and Marketing to perfectly synchronize demand and supply.

Head of Operations

• Als unser:e Performance Marketing Manager:in bist Du die treibende Kraft hinter unserer Neukundengewinnung.
• Du holst das Performance Marketing Inhouse, übernimmst die volle Verantwortung für unsere Paid-Performance-Kanäle und skalierst sie profitabel.
• Dein Ziel ist es, unsere Mission datengestützt und mithilfe modernster Tools an Millionen von Menschen zu bringen.
• Du konzipierst, steuerst und skalierst unsere Performance-Kampagnen auf Meta, Google (Search, PMax, Shopping) und idealerweise TikTok mit klarem Fokus auf Neukundengewinnung und Profitabilität.
• Du bist an vorderster Front und setzt KI-Tools (z. B. ChatGPT, Midjourney, Jasper) smart ein – von der automatisierten Ad-Copy-Erstellung über prädiktive Analysen bis zur schnellen Auswertung von Creative-Tests.
• Du entwickelst eine rigorose A/B-Testing-Roadmap für Creatives, Zielgruppen, Landingpages und Offers, um kontinuierlich neue Wachstumstreiber zu identifizieren.
• In enger Zusammenarbeit mit unserem Creative Team übersetzt Du Performance-Daten in klare Briefings und testbare Hypothesen für neue, erfolgreiche Ad-Konzepte.
• Du baust aussagekräftige Dashboards (Looker Studio, GA4) auf, überwachst alle relevanten KPIs, steuerst das Budget und erstellst präzise Forecasts.
• Du behältst den Markt, Wettbewerber und neue Trends im D2C- und Food-Sektor im Blick und leitest daraus proaktiv Handlungsempfehlungen ab.

Working Student Influencer Marketing (m/f/d)

Performance Marketing Manager, Full-time (m/f/d)

Head of Operations

Performance Marketing Manager, Vollzeit