L'Osteria

Senior Social Media Manager

L'Osteria

full-time

Posted on:

Location Type: Hybrid

Location: München • Germany

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Job Level

Senior

About the role

  • You oversee digital activities and establish clear brand governance while leaving room for local flexibility.
  • You develop impactful content, analyze performance using clear KPIs and derive data-driven actions.
  • You proactively use trends and new technologies such as AI to strategically advance L’Osteria — and, if necessary, you will also appear on camera to present content yourself.
  • You design and develop an international social media and content strategy — clearly aligned with brand, CRM and performance objectives.
  • Platform selection, content pillars, tone of voice and publishing logic are defined and scalable.
  • You manage digital content activities across nine countries and set clear guardrails for digital brand management — allowing room for local flexibility.
  • You professionally manage our community, respond confidently to feedback and leverage customer voices to optimize content and strategy.
  • You define relevant KPIs (engagement, reach, growth), continuously analyze content performance and derive data-driven measures.
  • You identify social media trends early and adapt them directly for L’Osteria.
  • You proactively use new technologies such as AI to stay ahead of the competition.
  • You have proven experience creating social media content independently (smartphone) and are prepared to appear on camera when required.

Requirements

  • Completed degree in marketing, communications, media or a comparable qualification — or relevant training with a social media focus
  • Several years of experience in Social Media & Community Management or Online Marketing
  • Demonstrable experience in developing and implementing social media strategies
  • Advanced skills in content production, especially in video
  • Strong understanding of platforms such as Meta, TikTok & YouTube, and strong analytical skills
  • Experience handling customer feedback — including in critical situations
  • Ability to clearly formulate insights and translate them into actions
  • Independent, structured way of working with a clear commitment to quality
Benefits
  • JobRad, plenty of pizza & pasta, as well as employee discounts and a mental health offering with L’Osteria Cura
  • 30 days’ vacation, holiday pay and an annual bonus
  • Flexible working models, international exchange opportunities, up to 40% remote work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent strategy developmentcontent productionvideo productiondata analysisKPI definitiontrend analysiscommunity managementcustomer feedback handlingdigital brand governance
Soft Skills
independent workingstructured workingcommitment to qualitycommunicationadaptabilityproactive approachconfidenceinsight formulationstrategic thinkingcollaboration
Certifications
degree in marketingdegree in communicationsdegree in mediasocial media training