KWS Group

Marketing Management Expert – Lead

KWS Group

full-time

Posted on:

Location Type: Hybrid

Location: Vienna • Austria

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Salary

💰 €2,038 per month

Job Level

Senior

About the role

  • Develop and implement a future-oriented marketing strategy for the Austrian market
  • Design and execute targeted campaigns to increase brand awareness
  • Analyze market, customer, and competitor data and derive appropriate actions
  • Develop and optimize customer segments, customer journeys, and CRM activities
  • Independently further develop and adapt Salesforce for the Austrian market
  • Ensure optimal integration of Salesforce into marketing and sales processes
  • Closely coordinate with all business units on planning, budget, and KPI management
  • Take responsibility for budget and marketing controlling
  • Coordinate events such as trade fairs and specialist conferences
  • Foster a cross-cultural and innovative team culture

Requirements

  • Degree or equivalent qualification in marketing and/or agribusiness
  • Experience in strategic and operational marketing (online & offline), ideally in the agricultural sector
  • Strong understanding of the link between marketing and business strategy
  • High IT affinity and responsibility for the further development of Salesforce and CRM systems
  • Independent, goal-oriented working style with strong initiative and decision-making skills
  • Very good communication skills in German and English and experience in international cooperation
  • Willingness to travel (approx. 5–10%, internationally) and a valid Class B driving licence
Benefits
  • Flexible working hours with the option for mobile/remote work
  • Opportunity to contribute innovative ideas
  • Family-run company that values team spirit, closeness, and trust
  • Individual professional and personal development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategytargeted campaignsmarket analysiscustomer segmentationcustomer journey optimizationCRM activitiesbudget managementKPI managementSalesforce developmentevent coordination
Soft Skills
independent workinggoal-orientedinitiativedecision-makingcommunication skillscross-cultural teamworkinnovative thinking
Certifications
degree in marketingdegree in agribusiness