Kwik Lok Corporation

Product Specialist

• Lead commercialization and growth initiatives for existing and new products, materials, labels, closures, equipment, and services.
• Develop and execute go-to-market plans for new product launches.
• Create product positioning, messaging, and value propositions.
• Define customer segments, target markets, applications, and ideal customer profiles.
• Partner with Sales to develop campaigns that generate Marketing Qualified Leads (MQLs), contribute to Sales Qualified Leads (SQLs), and support pipeline growth.
• Develop launch plans in collaboration with Sales, Engineering, Operations, Customer Service, and Product Development.
• Support product lifecycle management activities, including product enhancements, portfolio optimization, and rationalization.
• Analyze product performance, market adoption, and revenue contribution to identify growth opportunities.
• Support commercialization of sustainable products and customer conversion initiatives.
• Conduct 5–10 structured customer interviews annually across key customer segments.
• Gather and analyze customer feedback through surveys, sales feedback, trade shows, and direct customer engagement.
• Develop quarterly Voice of Customer summaries and recommendations.

Product Marketing Specialist