Product Marketing Specialist

Kwik Lok Corporation

Product Marketing Specialist responsible for driving product commercialization, market adoption, and lead generation at Kwik Lok. Collaborating with Sales, Engineering, and Product Development to support product innovation and market growth.

Posted 7/28/2026full-time🇺🇸 United StatesMid-LevelSenior💰 $92,100 - $112,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing and B2B Marketing, with a strong focus on go-to-market strategies, lead generation, and customer engagement. Proficient in analyzing market performance and developing compelling marketing materials to support product commercialization and growth initiatives.

Highest-signal resume keywords

Product MarketingB2B MarketingGo-To-Market StrategyLead GenerationMarket Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch SupportContent DevelopmentMarket DevelopmentDemand GenerationProject Management

Soft Skills

Analytical SkillsCustomer EngagementCollaboration

Tools & Technologies

CRM SystemsMarketing Automation PlatformsAdobe Creative SuiteCanvaWordPress

Industry Keywords

CommercializationCustomer SegmentationVoice of CustomerMarketing Qualified LeadsSales Enablement

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead commercialization and growth initiatives for existing and new products, materials, labels, closures, equipment, and services.
Develop and execute go-to-market plans for new product launches.
Create product positioning, messaging, and value propositions.
Define customer segments, target markets, applications, and ideal customer profiles.
Partner with Sales to develop campaigns that generate Marketing Qualified Leads (MQLs), contribute to Sales Qualified Leads (SQLs), and support pipeline growth.
Develop launch plans in collaboration with Sales, Engineering, Operations, Customer Service, and Product Development.
Support product lifecycle management activities, including product enhancements, portfolio optimization, and rationalization.
Analyze product performance, market adoption, and revenue contribution to identify growth opportunities.
Support commercialization of sustainable products and customer conversion initiatives.
Conduct 5–10 structured customer interviews annually across key customer segments.
Gather and analyze customer feedback through surveys, sales feedback, trade shows, and direct customer engagement.
Develop quarterly Voice of Customer summaries and recommendations.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Product Marketing, Graphic Design, Digital Media, or a related field.
Minimum 3 years of experience in Product Marketing, B2B Marketing, Technical Marketing, Market Development, Content Marketing, or a similar role.
Experience supporting B2B markets required.
Demonstrated experience developing content, graphics, videos, and customer-facing marketing materials.
Experience supporting product launches, commercialization initiatives, and go-to-market strategies.
Experience contributing to lead generation, demand generation, MQL creation, and sales enablement activities.
Experience managing website content, landing pages, and digital marketing campaigns.
Strong analytical, market research, and project management skills.
Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems preferred.
Proficiency with Adobe Creative Suite, Canva, video editing software, and website content management systems (Wordpress) preferred.
Must be legally authorized to work in the United States without sponsorship.

Benefits

Comp & perks

Medical, Dental, Vision, Prescription, Life and Disability Insurance plans (60 day waiting period)
401K Plan with company match (90 day waiting period - restrictions apply)
Vacation: 120 hours a year, with increases based on years of service
Holidays: 70 hours a year (8.5 days): 1 Floating Holiday, New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and the Friday following, half day on Christmas Eve, and Christmas Day
Sick Leave : 40 hours a year, accrued at 1 hour per 40 hours worked for hourly employees, salary employees prorated for first year
Employees may be eligible for annual performance bonuses
Must work 40 hours a week and be available during core hours (8:00am to 2:30pm PST)
Telework expectations: Must be available and responsive during scheduled work hours and possess a physical workspace that facilitates telework