Kumon Brasil

Threat Intelligence Specialist

• Collect, process and analyze market, competitor and franchised unit performance data;
• Develop dashboards, reports and KPIs to support strategic areas such as Expansion, Operations, Marketing and Planning;
• Conduct predictive analyses and feasibility studies to identify expansion opportunities and operational improvements;
• Collaborate with different areas of the company on strategic projects, ensuring alignment between data intelligence and organizational objectives;
• Monitor market trends, consumer behavior and competitor activity;
• Ensure the integrity, organization and continuous updating of databases used in analyses and reports.

Market Intelligence Analyst – Mid-Level

Administrative Assistant

• Handle telephone, in-person/video, and written (email) communication with internal and external audiences (suppliers and customers).
• Purchase various supplies for team activities.
• Process payments, invoices (NF), requisitions, and manage petty cash.
• Provide support to team members (contact suppliers and obtain quotes, book hotels/rooms/auditoriums, organize materials and prepare for meetings or events — send invitations, confirm attendance, arrange coffee breaks, prepare and distribute certificates, update materials used by coordinators in training).
• Support franchisees (manage report submissions, monitor delivery of instructional materials to centers, ship materials via mail, monitor royalty payments, encourage and oversee campaign material purchases, provide training and support for administrative inquiries).
• General organization (manage folders and files in the online environment, track deadlines for content completion, update materials used in training).
• Support content production (video editing, formatting PowerPoint presentations, creating templates and presentations).
• Maintain up-to-date records of the activities you perform and act proactively to ensure measures are taken in advance.

• Answering phone calls, in-person/video and written (email) communications with internal and external audiences (suppliers and clients);
• Purchasing various supplies for team activities;
• Processing payments, invoices (NF), requisitions, and cash control;
• Supporting team members (contacting suppliers and obtaining quotes, booking hotels/rooms/auditoriums, organizing materials and preparing for meetings or events - sending invitations, confirming attendance, arranging coffee breaks, preparing and issuing certificates, updating materials used by coordinators in trainings);
• Supporting franchisees (managing report submissions, monitoring delivery of educational materials to units, sending materials by mail, monitoring royalty payments, encouraging and controlling purchases of campaign materials, providing training and support for administrative questions);
• General organization (managing folders and files in the online environment, monitoring deadlines for completion of developed content, updating training materials);
• Supporting content development (video editing, slide design and layout, creating templates and presentations);
• Keeping records updated for the activities performed and acting proactively to ensure measures are taken in advance;

Data Analyst

• Be responsible for analyzing and optimizing the performance of paid media campaigns, both national and local, translating data into strategic insights to ensure accurate tracking of results and to achieve the company's and franchise network's business objectives.
• Campaign Planning and Execution: Create, set up and manage paid media campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram Ads), TikTok and LinkedIn Ads.
• Continuous Campaign Optimization: Monitor performance daily, making strategic adjustments to budgets (bids), audience targeting, keywords, creatives and other elements to improve efficiency and scale results.
• Analyze the performance of the Kumon website to identify campaign improvement opportunities based on site metrics.
• Metrics and KPI Analysis: Track and conduct in-depth analysis of key performance indicators such as Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Conversion Rate and Return on Investment (ROI).
• Regional and Unit Campaign Performance Analysis: Evaluate regional campaigns and unit-specific campaigns for each region/city and develop proposed action plans to achieve results.
• Tagging and Tracking: Implement and ensure proper configuration of tracking codes (pixels, tags, UTMs, goals) via Google Tag Manager or other tools to monitor traffic and conversions with maximum accuracy.
• Report and Dashboard Generation: Produce detailed reports and visual dashboards to present results, insights and action plans to internal teams and stakeholders, demonstrating the value generated by campaigns.
• Based on internal research, identify new audiences, interests, behaviors and search terms with high conversion potential for each campaign's objectives.

Data and Performance Analyst

Financial Planning and Analysis

• Conduct financial feasibility studies and provide support for the financial and administrative management of franchise units.
• Collect data and perform analyses of economic and financial information.
• Provide support to other departments, offices and subsidiaries on matters related to economic and financial affairs.
• Keep controls up to date for the activities performed, maintaining a keen awareness of critical points and acting to ensure measures are taken in advance.

Market Intelligence Analyst – Mid-Level

Administrative Assistant

Administrative Assistant

Data and Performance Analyst

Financial Analyst